Trader Joe's, an American grocery store business, has launched a trademark infringement lawsuit in California against popular DeFi platform Trader Joe and its co-founder Cheng Chieh Liu.
Trader Joe's Files A Lawsuit Against DeFi Exchange Trader Joe
Trader Joe's, an American grocery store business, has launched a trademark infringement lawsuit in California against popular DeFi platform Trader Joe and its co-founder Cheng Chieh Liu for choosing a name too similar to the grocery chain.
The supermarket chain launched a complaint with the World Intellectual Property Organisation (WIPO) last year to seize the platform on the grounds that it capitalized on the term "Trader Joe's," but the case was dismissed.
Trader Joe's is seeking damages and additional fees for the claimed violation, as well as all profits from the DeFi platform. The grocery chain also requests the immediate seizure of all associated websites and the platform's permanent termination. Trader Joe's contested that the founders lied about the project's identity. It also claimed that the DeFi platform’s red cap is similar to the primary color of the grocery’s chain brand. Red is the primary color of the Avalanche blockchain, which Trader Joe first launched on.
Earlier in July, Trader Joe’s sued its own union for trademark infringement as well, claiming that the union’s merchandise is too similar to the brand’s logo. It demanded the profits made from the union’s merchandise to be given to Trader Joe’s.
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