CoinMarketCap takes a look at some of the most prominent play-to-earn and NFT events — from a new NFT marketplace for photographers raising $2 million, to Budweiser's first NFT collection.
Damien Hirst Converts Cover for Drake “Certified Lover Boy” Album Into 10,000 Ethereum NFTs
English artist, entrepreneur, and art collector Damien Hirst has converted his Drake album art cover into a series of 10,000 free non-fungible tokens (NFTs). The NFTs will be gifted to collectors who already own pieces from his earlier “The Currency” collection.
Although dubbed “lazy” by many fans and critics, the cover art stands out from the pack. It features multiple colorways of the iOS pregnant woman emoji.
“Everything done well is art. With Drake’s support and blessing, I’ve created this free Thanksgiving gift for all Currency NFT holders; it’s loosely based on the album cover I made for Drake.”
“Like all great art, it looks easy,” he writes, noting that he “wanted it to be pop, high, and low art” and that it had to “be ironic while remaining iconic.”
Each piece of artwork still maintains the same basic grid of 12 cartoonish pregnant women characters. However, Hirst has added a bit of a twist to the design. The has spiced the artwork by differentiating each woman on the basis of background, color palette, hair and accessories. Some women even have a skull instead of a face.
Join us in showcasing the cryptocurrency revolution, one newsletter at a time. Subscribe now to get daily news and market updates right to your inbox, along with our millions of other subscribers (that’s right, millions love us!) — what are you waiting for?
Sloika Secures $2M Funding for NFT Photography Marketplace
Sloika, a new NFT marketplace for photos, has raised $2 million to propel the growing NFT market for photography.
The seed funding round was led by 1confirmation and the new platform is looking to help photographers enter the booming NFT space.
Sloika is the brainchild of Ev Tchebotarav and Arseniy Ivanov. While Tchebotarav is the founder of an online photo-sharing platform called 500px, Ivanov was the first employee. Following the success of their company to tens of millions of users, they are looking to take a bite at the NFT pie.
However, unlike other NFT marketplaces like OpenSea and Rarible, Sloika is solely photo-based. Images in the curated drops have a dedicated page on the website. Moreover, photographers are not struggling with flashy profile picture collections to gain the attention of an audience.
According to the team, Sloika gives creators full control over key details of their work, including royalties and rights.
Snoop Dogg Debuts NFT Artwork ‘Decentral Eyes Dogg’ on SuperRare
American rapper Snoop Dogg has continued to dig deeper into the NFT space. His latest move has seen him launch his first NFT collaboration with mixed media artist Coldie on SuperRare.
According to a description on SuperRare, “the purple area is a nod to his hip-hop royalty. The halftone and grunge effect on his left eye speaks to his being an OG in the game and the Doggystyle references are a nod to his epic first release… This is the final 1/1 release of the Decentral Eyes Portrait Series in the OG style.”
"The tech we used allows the viewer 2 travel thru the piece and experience highlights of my career with some audio narration from me."
Interestingly, with only a few days left on the auction, a buyer is willing to pay 169 ETH (over $750,000) for the piece.
Budweiser Launches 1,936 NFTs as “Key to the Budverse”
In August this year, American-style pale lager company Budweiser plunged into the NFT space when it acquired an Ethereum Name Service (ENS) domain called “beer.eth” and also bought a Bud-themed piece from Tom Sachs’ Rocket Factory collection. It spent a total of $96,000 to purchase the domain.
Dubbed Budverse Cans: Heritage Edition, the series is a collection of 1,936 individual NFT collectibles. It references the year the company started producing beer in cans, featuring elements of classic photos, design documents, and company ads. According to the NFT website, “each NFT will act as an entry key to the Budverse, unlocking exclusive benefits, rewards and surprises for all 21+ (or legal drinking age) NFT holders.”
The Budverse Cans were sold at two levels of rarity. While Core Cans were available for $499 apiece, Gold Cans sold for $999 each. The NFTs were sold on OpenSea, with Budweiser minting the NFTs themselves before distributing them to buyers.
FTX.US Expands to Ethereum NFTs, Opens Trading for Cryptopunks, Bored Apes and More
The move positions FTX.US as the first and so far the only NFT marketplace to offer both Ethereum and Solana NFTs. But will this be enough to compete with leading NFT marketplaces like OpenSea?
“We’re starting with the top 10 – let’s call it – profile-pic, avatar-type projects, and then we’re gonna move on to the generative artwork and then go for the one-of-ones with basically the top volume… By not requiring gas for doing things like bids, we’re going to see a lot more price action and price discovery on the platform, and we hope that in general attracts liquidity.”
Similar to Solana NFTs, the marketplace still maintains its custodial and centralized approach. Consequently, customers are expected to go through some know-your-customer (KYC) checks. NFTs must also be transferred to the marketplace before they can be sold.
Investors Spend $100 million on Ethereum and Solana-based Metaverse Land in One Week
Play-to-earn, NFTs, and the metaverse have grown to become the latest buzzwords in the blockchain scene. The frenzy is being fueled by investors who are looking to get in early on the next big thing.
“Undoubtedly, metaverse land is the next big hit in the NFT space. Outputting record sales numbers and constantly increasing NFT prices, virtual worlds are the new top commodity in the crypto space. Metaverse events are becoming an industry-standard in the crypto space. The wave of attention towards virtual worlds like The Sandbox and Decentraland started with Facebook’s rebranding to Meta […] However, this is only the tip of the iceberg that pushed the term metaverse into the mainstream. Virtual worlds carry such enormous potential, and we’re just beginning to see the full array of use cases for metaverse land.”
Looking into the details, The Sandbox is currently leading the pack of metaverse projects, having recorded the highest number of traders and sales. Last week, $86.66 million was spent on land on The Sandbox. The project has gained the attention of many big brands, including Adidas, Japanese tech investment firm Softbank, LG Technology Ventures, blockchain gaming company Animoca Brands and rapper Snoop Dogg.
Decentraland came in second place, with more than $15 million spent on land NFTs.
In general, the four top virtual world projects attracted combined traffic of more than 6,000 traders over the past week.
Silk Road Founder Ross Ulbricht Turns to NFTs to Help Convicts and Freedom Efforts
"I was 29 years old when I was arrested. Suddenly, sitting in prison, I had time for drawing again. I reconnected with my artistic side, producing illustrations that told the story I was going through […] There is a lot we can do with the proceeds of this auction, but one idea I am committed to is to help kids travel to visit their moms and dads in prison."
Ulbricht was convicted in 2015 for running a criminal enterprise, narcotics trafficking and conspiracy to launder money.