Local readiness
In order to provide stable local service, MiL.k has registered as an electronic system organizer (ESO) in Indonesia. Moreover, the platform has implemented a passport and identification card verification system to meet know-your-customer (KYC) requirements.
As of today, Indonesian users can download the MiL.k app from the App Store and Google Play. Within this month, they will be able to utilize their reward points from two local companies: GetPlus, a loyalty point integration service, and Indonesia AirAsia, a budget airline.
Southeast Asia
To expand its reach and promote the platform further, Milk Partners has plans to collaborate with local partners on a range of promotional events. Additionally, the company aims to boost its marketing efforts in Southeast Asia, encouraging more businesses and projects to join the MiL.k platform.
Cho Jung-min, CEO of Milk Partners, shared his excitement about the official launch of MiL.k in Indonesia, which is a significant step in the company’s global expansion plan. He stressed the commitment to providing reasonable and tangible services and asked for customers’ interest and support in this endeavor.