Gucci and Yuga Labs join forces to transform the landscape of luxury fashion by integrating cutting-edge Web3 technologies and virtual world experiences
Luxury fashion giant Gucci is diving deeper into Web3 by announcing a multi-year partnership with Yuga Labs, the Web3 powerhouse responsible for some of the most popular NFT collections including Bored Ape Yacht Club, CryptoPunks, Meebits, and the narrative-driven project 10KTF.
Yuga Labs also operates Otherside, a virtual world and gaming platform themed around the Bored Ape Yacht Club.
The collaboration aims to explore the intersection of fashion and entertainment in the Metaverse, fostering engagement between both companies’ communities.
Read the article about Gucci and Yuga Labs.