The integration allows creators to receive their earnings directly in PYUSD rather than traditional currency.
Crypto News
YouTube has integrated PayPal's PYUSD stablecoin as a payout option for content creators in the United States, marking a significant step toward mainstream crypto adoption on one of the world's largest video platforms.
May Zabaneh, PayPal's head of crypto, confirmed the feature went live for American users. The integration allows creators to receive their earnings directly in PYUSD rather than traditional currency. PayPal introduced recipient payment capabilities in PYUSD during the third quarter, and YouTube subsequently extended this option to its creator community.
The move builds on YouTube's existing relationship with PayPal, which has powered creator AdSense payouts for years. Zabaneh emphasized that YouTube avoids direct crypto handling. "The beauty of what we've built is that YouTube doesn't have to touch crypto and so we can help take away that complexity," she stated.
This development arrives as YouTube shifts its stance on digital assets after previously restricting crypto content. The platform's massive user base could accelerate stablecoin adoption across mainstream audiences. Industry observers view the integration as YouTube warming to digital assets as they enter traditional finance.
PYUSD launched in mid-2023 and currently holds a market capitalization exceeding $3.9 billion. The stablecoin experienced dramatic growth from approximately $500 million in January to its current valuation. Most expansion occurred after September, when its market cap stood near $1 billion.
September proved pivotal for PYUSD's growth trajectory. The stablecoin was integrated with Spark's lending markets and Bitfinex's Stable platform, an institutional-grade blockchain for stablecoins. These integrations helped triple PYUSD's market presence in recent months.
The broader stablecoin sector has exploded over the past year. Mainstream businesses, institutions, and governments increasingly integrate these assets with traditional financial systems. Payment processing through stablecoins offers faster settlement times and reduced friction in cross-border transactions compared to conventional banking rails.
PayPal announced plans in February to integrate PYUSD into its bill-pay product for merchants and its Hyperwallet platform for mass payments. In September, the company expanded PYUSD to nine additional blockchains through LayerZero's interoperability protocol, reaching networks including Aptos, Avalanche and Tron.
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