With SGE, users in Africa will now see an AI-powered overview of key information to consider at the top of results to a search query on Google, with links to dig deeper...
With the new generative AI feature, Google is bringing these powerful new capabilities to its Search platform in a way that will make it easier for users to get information and process it.
At a press event, the company assured that it has trained the models used in SGE to uphold Search’s high bar for quality, which it will continue to improve over time. These hallmark systems have been fine-tuned for decades, but will also have additional guardrails, like limiting the types of queries where generative AI capabilities will appear.
“With new generative AI capabilities in Search, we’re now taking more of the work out of searching. We’re imagining a supercharged Search that does the heavy lifting for you so you’ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily.”
“This Search Generative Experience is the first step we’re taking in this journey, and part of our vision to make Search radically more helpful. We’re excited to bring this to the SSA region, and look forward to receiving feedback and iterating on the experience alongside our users over the next few months”, she concludes.
What is new with Google’s SGE?
With SGE, users in Africa will now see an AI-powered overview of key information to consider at the top of results to a search query on Google, with links to dig deeper. For anyone who has ever been overwhelmed by the amount of information online, this will help find answers more quickly.
An AI-powered snapshot provides key information to consider and links to dig deeper.
Also, context will be carried over from question to question, to help users more naturally continue their exploration. Right under the snapshot, you’ll see the option to ‘ask a follow-up’ question or select a suggested next step.
Tapping any of these options will bring users into a new conversational mode.
Also with SGE, Google is showing more links, and links to a wider range of sources on the results page, creating new opportunities for content to be discovered.
In this new generative experience, Search ads will continue to appear in dedicated ad slots throughout the page. Google will continue to uphold its commitment to ad transparency and make sure ads are distinguishable from organic search results.
When Search ads do appear, they will have transparent ad labels with the “Sponsored” label in bold black text.
How to start
Access through the Google app will be enabled over the coming week. Users in Africa can opt-in to try it out and share feedback directly with the teams working on it.