Catalyst: CMC Crypto Conference’s New Title and the Story Behind It
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Catalyst: CMC Crypto Conference’s New Title and the Story Behind It

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Created 1yr ago, last updated 10mo ago

Why did we go for “Catalyst” out of all names? Time for a little behind-the-scenes of how CoinMarketCap is working on Europe’s next big web3 conference.

Catalyst: CMC Crypto Conference’s New Title and the Story Behind It

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Why "Catalyst"?

The name "Catalyst" didn't just pop out of nowhere.

The conference's goal is to bring together the best of the best in tech, art, philosophy and finance to reimagine the future of money. The word "Catalyst" perfectly embodies the idea of a driving force, something that sparks change and innovation.

That’s exactly what CoinMarketCap is going for with this conference: an event that ignites progress in the world of crypto.

Alternatives That Didn't Quite Make the Cut

But were other names on the table?

Very much so.

There was a whole list of potential alternatives, like "Reactory," "Crypton," "Defiance," "Unchained," and many more.

Some of them had a nice ring to them, but they didn't quite capture the essence of the conference's objectives.

And let's be honest, some options like "Defiance" or "Prohibited" had a bit of a negative vibe, which isn't what we're going for in a collaborative crypto conference, right?

Plus, crypto craves decentralization and our last conference, “The Capital,” did not sound very decentralized. Something better was needed. Something like “Catalyst.”

The Significance of "Catalyst" in the Crypto World

So, we've established that "Catalyst" is a powerful and neutral term that captures the spirit of the conference. But what does it mean for the crypto world at large?

Imagine a neutral "Crypto Townsquare" where the industry's movers and shakers gather to share their ideas and drive the next big breakthrough. That's exactly what "Catalyst" is all about. Setting the stage for web3 to come together and drive the industry forward in a meaningful way.

Catalyst is going for groundbreaking discussions and collaborations to be born out of this edition. Who knows, maybe even the next big thing in crypto will be born at it.

And maybe even the name of the next big conference.

Stay tuned for more information on the Catalyst conference, including keynote speakers, panel discussions, workshops and networking opportunities; by signing up to the official Catalyst 2024 Conference Newsletter.
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