**Overview of SeatlabNFT:**
 
SeatlabNFT uses NFT technology to increase connectivity between artists, fans, event organisers, and brands. We are creating a more immersive experience for event-goers, and allowing artists to provide real value in their relationships with fans by identifying and rewarding loyalty and event attendance.

The live events industry is driven by profit, plagued by touts and dehumanised by bots; we’re developing a new system that puts experience and connection back at the heart of attending live events.

Built on the NEAR Protocol blockchain, our platform also aims to revolutionise the event ticketing industry by eliminating fraud and significantly reducing the impact of scalping. We’re tokenising tickets and governing their use with smart contracts. Smart contracts enable predefined royalty splits.

When a ticket is minted, artists and event creators can choose where a percentage of the revenue from any secondary sales is directed, reducing the impact of ticket scalping and putting secondary revenue back in the pockets of artists and event organisers.

**Our goals**

**Incentivise and Reward Fans**
Collectable assets can be airdropped to ticket holders' wallets before, during or after the event has taken place. Sellers can attach mystery NFTs to certain ticket types to be revealed after the event, engaging with fans whilst they're still buzzing from their experience. These could be digital media from the event itself, such as an image, video or even live audio recording, which can be kept as mementoes or resold as collectibles allowing fans to extract real value from event attendance.

**Eliminate Fraud**
An NFT provides the proof of ownership of an event ticket, the validity of which can be easily verified on the public ledger and would permit entry to an event. Anyone who holds an NFT ticket in their mobile wallet would undeniably be its rightful owner, thanks to the nature of NFT and blockchain technology.

**Reduce the Impact of Touting and Scalping**
We're giving artists the tools they need to fight back. When minting NFT tickets on our platform, artists and promoters can set conditions such as royalty splits and price ceilings to govern what can and can't be done with tickets after their initial sale.


**A healthy & transparent secondary market**
A healthy secondary ticketing market for most events is needed; plans change, and event-goers need the ability to resell their tickets. Equally, fans need the chance to get hold of previously sold out tickets. The tools we're providing allow artists a level of control over the secondary market that hasn't previously been possible.

As is common practice with NFT artwork, the SeatlabNFT platform lets artists attach royalty split conditions to NFT tickets when they are first minted. This would mean a percentage of the value of each resale would automatically be sent back to a specified wallet (or multiple wallets when several parties are claiming royalties). 

This opens up a brand new, previously untapped stream of revenue.
Creating NFT collectibles and digital merchandise is also an excellent opportunity to generate additional revenue. When airdropped to ticket holders as incentives and rewards, ticket holders can resell them on the open market. If the issuer sets royalty splits when creating these assets, the royalty beneficiaries will earn a percentage of the resale revenue.

Sellers can also create NFT collectibles and digital merchandise to sell alongside their tickets as standalone products as another way of increasing revenue.

**Token Utility**

The $SEAT token is the utility token of the SeatlanNFT platform.

**Staking**
Staking on SeatlabNFT is entirely optional but available to anybody holding our token. As with the other benefits that come with holding $SEAT, staking payouts scale to reward a larger investment.

By playing an active role in the SeatlabNFT ecosystem by staking $SEAT, users will receive a portion of the revenue generated from the 6.5% booking fee charged on all purchases. 2.5% of all platform revenue is always paid out to stakers.

Of course, the revenue the user receives depends on the number of $SEAT tokens they stake.

**Booking Fee Discount**
Holders of $SEAT benefit from a reduced booking fee, which scales with the number of $SEAT tokens they hold. To ensure this does not impact $SEAT staking payouts, any reduction in the booking fee is taken from the treasury's split of the booking fee revenue. This means that staking rewards are fully protected.

**Rewards Centre**
On top of the benefits listed above, holders of $SEAT will also have access to an exclusive Rewards Centre.

Simply by holding our token in a wallet connected to SeatlabNFT, users will accrue points, redeemable via the Rewards Centre. The Rewards Centre is easily accessible through the user dashboard and gives $SEAT holders access to a variety of exclusive perks.

There are three different types of points that you can earn: Sapphire, Gold and Holographic. The type of points you’ll earn are based on the number of $SEAT tokens you hold in your wallet; Holographic is the top tier, Gold is the middle tier and Sapphire is the base tier. Every 30 days you hold a certain number of $SEAT tokens, you will earn one of these points that can be used to redeem a reward from the corresponding rewards pool in the Rewards Centre.

**What Is SeatlabNFT (SEAT)?**
An NFT event ticketing marketplace helping artists foster closer connections with fans, eliminating fraud and reducing the impact of scalping.

**SeatlabNFT features include: **

**Listing events and minting tickets**
Once you’ve been approved for a seller’s account, listing events and minting tickets can be done in just a few steps. The first step is to provide the basic details of your event like its name, date, time, and then set a longer description, thumbnail and cover photo. If you toggle on the virtual event switch, the venue location field is replaced by a URL field.

You’ll then be asked to set up the different ticket types you’d like to sell,
 the quantity and set up any royalty splits. You can also toggle on or off the ability to allow resales.

The NFT tickets are fully customisable and brandable, just like NFT artwork. Artists and event organisers can design them however they like. The seller dashboard gives you the opportunity to customise the aesthetics of your NFT tickets, from the background image to the overlay colour.

Each ticket type can have a different design so they stand out.

Minting NFT tickets on the SeatlabNFT marketplace can be done in a matter of minutes and is free to do. We don’t charge a platform fee to issue tickets, and the nominal gas fees are covered by the Treasury.

**Royalty Splits**
A key defining feature of the SeatlabNFT platform is the ability to set royalty splits. By setting a royalty split, sellers can identify one or more beneficiaries to receive a percentage of any future resale revenue if tickets are sold on the secondary market. Multiple royalty beneficiaries can be set up and even assigned to different ticket types if needed.

**Airdrops**
Sellers can airdrop exclusive perks to ticket holders. Within the dashboard, sellers can view all of their events and the current and past ticket holders for those events. You can create exclusive NFTs from any digital media (images, video, audio records, etc.) and airdrop them to holders of different ticket types.  As with the NFT tickets themselves, royalties can be attached to these NFT airdrops so if they are resold on the secondary market the royalty beneficiaries receive a percentage of all future resales. Airdrops can be sent to current ticket holders, past & present ticket holders, or schedule the airdrop for a later date.

**Collectables**
In addition to free airdrop incentives, artists and event organisers can create standalone collectibles to sell alongside their NFT tickets. These can be things like audio files, videos, images or graphic assets.

**In-Depth Reporting **
The main dashboard gives sellers an in-depth overview of ticket sales and revenue. The data is broken down to show what percentage of tickets have been sold by event and ticket type, including both primary and secondary sales. Sellers can also see the full transaction history of each ticket including how many times it has been resold, and for how much each time.

**NFT Marketplace**
Our all encompassing marketplace allows people to mint and sell NFT tickets, collectibles and perform airdrops all in one place. We’re also fostering a healthy secondary market where buyers and sellers can transact all types of NEAR-based NFTs.

Secondary sellers can set their own ask prices and buyers can choose to pay the ask price or submit a bid. Both sellers and buyers can see the full transaction history of an asset so they can quickly determine historical price appreciation.

**Platform Fees**
Listing events, minting NFT tickets and selling them on the SeatlabNFT platform is always 100% free for artists and event organisers. Thanks to NEAR’s blockchain architecture, gas fees for high-volume NFT minting are extremely low. Furthermore, our treasury covers the full cost of any minimal gas fees incurred, and we don’t charge sellers a platform fee.

Buyers
- By default, buyers pay a 6.5% fee on any purchase. This is reduced for buyers who hold $SEAT tokens.

Sellers
- There are no fees for selling NFT tickets on our platform.

Minting
- We do not charge a fee to mint NFT tickets, and the nominal gas fees are paid by the SeatlabNFT Treasury. Creating tickets is always free


**How Many SEAT Coins Are There in Circulation?**
Max Supply: 845,000,000
Total token supply:  845,000,000


**Who Are the Founders of SeatlabNFT?**

**Ryan kenny - Founder/Managing Director**
Ryan has been involved in the blockchain space since 2012 and has gained an invaluable understanding of what this revolutionary new technology can achieve.
Previously, Ryan ran a web development and marketing agency for five years, working with some of the biggest household names listed below.

Alongside this, Ryan has been responsible for a plethora of digital marketing campaigns for the live events industry, working brands such as McFly, Sean Paul, Craig David, UB40, The Libertines, Coombe Weekender Festival and many more.

Together with his long-standing business partner Jack, the two entrepreneurs founded and operated a bespoke software development company building B2B commercial software and applications for businesses in a wide range of industries, leading to the creation of Seatedly.

**Jack Waterfield - Founder/Creative & Community Director**
Jack is a creative director with over a decade of experience working in the design and development field. Having founded a successful web development and marketing agency with his business partner Ryan Kenny, Jack has been able to work alongside a wealth of well-known brands such as Pepsi, UK Government,Holland & Barrett, Wembley Arena, FREEMAN EMEA and more.

He is actively involved in the community management of several blockchain projects and has successfully grown an engaged following across various online platforms.
As a recording artist himself, he understands the problems facing the ticketing industry today and is uniquely positioned to create viable solutions to ensure attending events and purchasing tickets is fair for all involved.

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