Tokyo, Japan, May 11th, 2023, ChainwireThe initiative will bring real-world utility to NFTs in Japan, enabling the railway operator to strengthen its customer relationshipKyushu Railway Company (JR Kyushu) – part of Japan’s largest rail network, the Japan Railway Group – today announced that it will issue NFTs on top of the Astar Network, the smart contract platform for multichain, in collaboration with P.R.O. Co., Ltd. By distributing NFTs to its users, JR Kyushu aims to create new touch points with its users and enhance its existing relationship with its customers.The JR Kyushu NFT project will kick off in July 2023 and provide riders with new ways to enjoy Kyushu while maintaining a holistic track record of their travel experience. As a first proof-of-concept, JR Kyushu and PRO will distribute a free NFT during the Blockchain Expo in Tokyo from May 10th-12th displaying the new Nishi Kyushu Shinkansen.As part of Japan’s largest railway network, JR Kyushu runs intercity rail services in the country’s third largest island Kyushu. It is also engaged in freight services, bus transportation, hospitality, and other related services. JR Kyushu serves more than 330 million people a year.The collaboration will bring real-world utility to non-fungible tokens (NFTs) in Japan. While NFTs are often used for trading and digital art, JR Kyushu aims to leverage the technology to provide visitors with memorabilia and proof of visiting, riding, and using their system.Astar Network Founder Sota Watanabe said, “At Astar Network, we’re excited to see more real-life use cases of enterprises exploring and leveraging NFTs to build closer relationships with their customers and provide new value. We look forward to supporting PRO Japan and JR Kyushu in their endeavor.”The railway operator chose Japan’s first public blockchain Astar Network for its low fees, high scalability, and the team’s deep understanding of the Japanese market. Astar is at the forefront of the NFT craze that’s sweeping across Japan as dozens of leading brands embrace the possibilities of Web3. In the past, Japan’s leading corporations including Toyota Motor Corporation and Sony Network Communications have worked with Astar Network to explore the opportunities in Web3.Once the project launches in July, riders will be able to purchase commemRead the full article: <a href="https://nftandgamefi.com/2023/05/11/jr-kyushu-railway-company-launches-nfts-on-astar-network-to-boost-customer-engagement/" rel="noopener noreferrer nofollow">JR Kyushu Railway Company Launches NFTs on Astar Network To Boost Customer Engagement</a>

JR Kyushu Railway Company Launches NFTs on Astar Network To Boost Customer Engagement

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