BLAST

World

Nitro

Polkadot

when

During the 2021 bull run, crypto companies dived deep into sports sponsorships. But, in 2022, things slowed down, when the crypto market wiped out about 70-85% of its market cap, a decline fueled further by the fall of FTX which was once a major player in sports partnerships. 
CoinGecko Research put together a top of crypto companies with the most sponsorships between 2021 and 2024. 
<h2 id="top-crypto-companies-by-number-of-sports-sponsorships">Top Crypto Companies By Number of Sports Sponsorships</h2> 
CoinGecko listed six companies with major sports deals and partnerships between 2021 and 2024. 
<figure id="attachment_51010" aria-describedby="caption-attachment-51010" style="width: 100%" class="wp-caption alignnone">
 <a href="https://crypto.ro/en/wp-content/uploads/2024/09/assdssdf.png"><img loading="lazy" decoding="async" class="wp-image-51010 size-full" src="https://crypto.ro/en/wp-content/uploads/2024/09/assdssdf.png" alt="CoinGecko" width="1111" height="1116" title="Top Crypto Companies With the Most Sports Sponsorships 2021-2024 15" srcset="https://crypto.ro/en/wp-content/uploads/2024/09/assdssdf.png 1111w, https://crypto.ro/en/wp-content/uploads/2024/09/assdssdf-300x300.png 300w, https://crypto.ro/en/wp-content/uploads/2024/09/assdssdf-1019x1024.png 1019w, https://crypto.ro/en/wp-content/uploads/2024/09/assdssdf-150x150.png 150w, https://crypto.ro/en/wp-content/uploads/2024/09/assdssdf-768x771.png 768w, https://crypto.ro/en/wp-content/uploads/2024/09/assdssdf-75x75.png 75w, https://crypto.ro/en/wp-content/uploads/2024/09/assdssdf-750x753.png 750w" sizes="(max-width: 1111px) 100vw, 1111px"></a>
 <figcaption id="caption-attachment-51010" class="wp-caption-text">
 CoinGecko
 </figcaption>
</figure> 
<h3 id="1-crypto-com-11">1. Crypto.com (11)</h3> 
<a href="https://crypto.ro/en/exchange/crypto_com/">Crypto.com</a> became one of the most significant players regarding sports sponsorships and established deals across various regions and multiple sports. Here are the sports in which the crypto company invested: 
Basketball 
Back in 2021, the Singapore-based exchange Crypto.com signed an important deal valued at $700 million for the naming right of the Staples Center, home to the LA Lakers. The venue was renamed <a href="https://en.wikipedia.org/wiki/Crypto.com_Arena" rel="nofollow noopener" target="_blank">Crypto.com Arena</a>. 
CoinGecko noted that this partnership was historic, marking one of the largest sports sponsorships ever recorded. 
Motorsport 
Crypto.com fueled its relation to motorsports by teaming up with Aston Martin’s Formula 1 and <a href="https://www.forbes.com/sites/bryancampbell/2021/06/29/cryptocurrency-is-expanding-its-presence-in-formula-one-with-a-100-million-deal/" rel="nofollow noopener" target="_blank">sponsoring</a> Formula 1 itself with $100 million back in 2021. 
During the 2021 season, the Crypto.com Overtake Award was <a href="https://www.formula1.com/en/latest/article/crypto-com-overtake-award-2021.6zySqi1DQO2UzeveSeRlf4" rel="nofollow noopener" target="_blank">created</a> to reward the individual driver who made the most overtakes during the season, and the winner was Sebastian Vettel. 
The crypto company also <a href="https://crypto.com/company-news/crypto-com-announced-as-official-title-partner-of-the-formula-1-crypto-com-miami-grand-prix" rel="nofollow noopener" target="_blank">sponsored</a> the Formula 1 Miami Grand Prix back in 2022, strengthening its ties to motorsports even more. 
Soccer 
Another focus regarding Crypto.com’s deals was soccer. In 2021, the crypto company <a href="https://www.legaseriea.it/it/media/serie-a/cryptocom-becomes-official-cryptocurrency-nft-sponsor-of-the-2021-coppa-italia" rel="nofollow noopener" target="_blank">sponsored</a> Coppa Italia, and the match’s highlighters between Atalanta and Juventus were minted as NFTs. 
The soccer deals for Crypto.com continued the next year as well with the following moves: 
<ul> 
 <li>They<a href="https://crypto.com/company-news/crypto-com-unveiled-as-fifa-world-cup-qatar-2022-official-sponsor" rel="nofollow noopener" target="_blank"> backed</a> the FIFA World Cup and the <a href="https://crypto.com/company-news/afl-welcomes-crypto-com-in-landmark-five-year-partnership" rel="nofollow noopener" target="_blank">Australian Football League</a> in 2022.</li> 
 <li>They became <a href="https://crypto.ro/en/news/crypto-com-secures-exclusive-partnership-with-uefa-champions-league/">official sponsors</a> of the UEFA Champions League in 2024.</li> 
</ul> 
Combat Sports 
Crypto.com also entered combat sports and secured a deal with UFC in 2021, a <a href="https://www.ufc.com/news/ufc-and-cryptocom-announce-historic-partnership" rel="nofollow noopener" target="_blank">historic partnership</a> that highlighted the platform’s interest in mixed martial arts. 
<h3 id="2-ftx-6">2. FTX (6)</h3> 
FTX was one of the crypto companies with the most sports deals before its 2022 collapse. Here are its most notable sports deals: 
Esports 
In 2021, FTX signed a $210 million <a href="https://www.nytimes.com/2021/06/04/sports/esports-name-change-tsm-ftx.html" rel="nofollow noopener" target="_blank">deal</a> with Team SoloMid (esports). 
Baseball&nbsp; 
The same year, FTX signed a $135 million <a href="https://www.mlb.com/news/mlb-ftx-cryptocurrency-exchange-partnership" rel="nofollow noopener" target="_blank">deal</a> with Major League Baseball (MLB). 
Basketball 
FTX teamed up with NBA teams, securing a $135 million naming rights deal with the Miami Heat’s arena. FTX also <a href="https://www.nba.com/warriors/warriors-ftx-partnership-20211214" rel="nofollow noopener" target="_blank">sponsored</a> the Golden State Warriors with $10 million. 
Motorsports&nbsp; 
FTX signed a deal with Mercedes Formula 1, but in 2022 the team <a href="https://www.reuters.com/lifestyle/sports/mercedes-f1-team-suspends-partnership-with-ftx-2022-11-11/" rel="nofollow noopener" target="_blank">suspended</a> its partnership. 
<h3 id="3-polkadot-5">3. Polkadot (5)</h3> 
Polkadot has important partnerships in the sports world, especially in motorsports and esports. 
Motorsports 
Polkadot <a href="https://polkadot.com/blog/polkadot-and-conor-daly-sports-sponsorship" rel="nofollow noopener" target="_blank">sponsored</a> racing driver Conor Daly across multiple events: 
<ul> 
 <li>The Indianapolis 500</li> 
 <li>The NASCAR Truck Series</li> 
 <li>The Nitro RallyCross</li> 
 <li>The NASCAR Craftsman Truck Series</li> 
</ul> 
Esports 
In 2024, Polkadot also<a href="https://heroic.gg/news/heroic-partners-with-polkadot-2024" rel="nofollow noopener" target="_blank"> teamed</a> up with Heroic, a top-tier esports organization. 
<h3 id="4-coinbase-4">4. Coinbase (4)</h3> 
Coinbase expanded its presence across multiple sports and it signed various sponsorships in 2021 and 2022. 
Esports 
In 2021, Coinbase signed a sponsorship deal for BLAST Premier,<a href="https://esportsinsider.com/2022/01/blast-partnership-coinbase-renewal" rel="nofollow noopener" target="_blank"> renewing</a> the partnership in 2022. 
Basketball 
In the same year, Coinbase<a href="https://www.bloomberg.com/news/articles/2021-12-15/nba-star-kevin-durant-signs-deal-to-promote-crypto-platform-coinbase" rel="nofollow noopener" target="_blank"> signed</a> a deal with NBA star Kevin Durant. 
The exchange also <a href="https://pr.nba.com/coinbase-nba-partnership/" rel="nofollow noopener" target="_blank">teamed up</a> with the Women’s NBA. 
Soccer 
Kraken also signed a sponsorship deal with Borussia Dortmund in 2022, to get exposure to European soccer. This year they <a href="https://sportfive.com/press-media/borussia-dortmund-extends-partnership-with-coinbase#:~:text=Borussia%20Dortmund%20and%20Coinbase%20have,once%20again%20brokered%20by%20SPORTFIVE." rel="nofollow noopener" target="_blank">extended</a> their partnership 
<h3 id="5-kraken-4">5. Kraken (4)</h3> 
Kraken currently has four significant sports partnerships. 
Football 
Kraken is the official crypto and Web3 <a href="https://www.kraken.com/tottenhamhotspur" rel="nofollow noopener" target="_blank">partner</a> for Tottenham Hotspur (Premier League) for both their men’s and women’s teams.&nbsp;The exchange is also a <a href="https://www.kraken.com/atleticodemadrid" rel="nofollow noopener" target="_blank">partner</a> of Atlético de Madrid (La Liga). 
Kraken <a href="https://rbleipzig.com/en/news/rb-leipzig-partners-with-kraken" rel="nofollow noopener" target="_blank">signed</a> a partnership with LP Leipzig’s men’s first team. 
Formula 1 
Kraken also <a href="https://www.kraken.com/williamsracing" rel="nofollow noopener" target="_blank">sponsored</a> the Williams Racing Formula 1 team. 
<h3 id="6-thunderpick-4">6. Thunderpick (4)</h3> 
Thunderpick crypto betting platform expanded its presence in esports via more partnerships including the following: 
<ul> 
 <li>In 2021, Thunderpick became a partner of OG Esports.</li> 
 <li>Thunderpick became the official partner of&nbsp;<a href="https://heroic.thunderpick.io/" rel="nofollow noopener" target="_blank">Heroic CS2 Dota2.</a></li> 
 <li>The platform extended their current partnership with <a href="https://esportsinsider.com/2024/07/thegamehers-thunderpick-partnership-extension" rel="nofollow noopener" target="_blank">the*gameHers</a> in 2025.</li> 
 <li>Thunderpick secured a partnership with <a href="https://evilgeniuses.gg/partnerships/thunderpick" rel="nofollow noopener" target="_blank">Evil Geniuses</a> in 2023.</li> 
</ul>

Top Crypto Companies With the Most Sports Sponsorships 2021-2024

목차

crypto.ro global

2024년 9월 24일에 게재된 다른 기사

Can BTC’s ‘Uptober’ Bull Run Revive Bitcoin’s Fortunes?

Solana’s New Web3 Smartphone "Seeker": What You Need to Know

Kraken completes Dutch BCM acquisition, expands European presence

Polymarket: Odds of Iggy Azalea lawsuit rise amid online casino plans

Arweave (AR) On The Verge of Breakout Following Double Digit Gains

Bybit Launches Islamic Account, Expanding Access to Crypto Trading for Muslim Communities Worldwi...

무료 뉴스레터에 가입하여 매일 최신 암호화폐 소식을 받아보세요!