New Era

Cryptocurrency

Divi

Partner

Cryptocurrency exchange Bitget&nbsp;<a style="text-decoration:none" href="https://x.com/bitgetglobal/status/1836653954396229960">partnered</a> with Spain’s top-tier football league, LaLiga, becoming its official cryptocurrency partner for Eastern, Southeast Asia, and Latin America.&nbsp;
The partnership was officially announced at the Token2049 event in Singapore
<div>
 <blockquote class="twitter-tweet">
 <a href="https://twitter.com/hashtag/Bitget?src=hash&amp;ref_src=twsrc%5Etfw">#Bitget</a> unveiled our official partnership with <a href="https://twitter.com/LaLigaEN?ref_src=twsrc%5Etfw">@LaLigaEN</a> at <a href="https://twitter.com/hashtag/TOKEN2049?src=hash&amp;ref_src=twsrc%5Etfw">#TOKEN2049</a>, marking a strategic move into the sports sector across Eastern and Southeast Asia, as well as Latin America. 🏆⚽️ Bitget CEO <a href="https://twitter.com/GracyBitget?ref_src=twsrc%5Etfw">@GracyBitget</a>, COO <a href="https://twitter.com/usithetalk?ref_src=twsrc%5Etfw">@usithetalk</a>, and La Liga Ambassador Fernando Morientes… <a href="https://t.co/MgFbdbgx9r">pic.twitter.com/MgFbdbgx9r</a>— Bitget (@bitgetglobal) <a href="https://twitter.com/bitgetglobal/status/1836653954396229960?ref_src=twsrc%5Etfw">September 19, 2024</a>
 </blockquote> 
</div>
This partnership is valued at over $10 million and will last for two to three years, according to&nbsp;The Block. It aims to promote the adoption of Web3 technologies and increase Bitget's visibility globally.
&nbsp;
Chief Operating Officer, Vugar Usi Zade, explained that this partnership offers a broader scope for Bitget to engage with fans across various regions, especially in Asia and Latin America. These are key markets for crypto adoption, with a growing base of users interested in decentralized technologies.
<h2 dir="ltr" id="span-span-impact-on-bitget-s-partnership-with-messi-span-span">Impact on Bitget’s Partnership with Messi</h2>
This deal also brings into focus Bitget’s existing partnership with Lionel Messi, one of the greatest footballers of all time. The collaboration with Messi is set to end later this year, but the LaLiga partnership offers Bitget more flexibility and opportunities.&nbsp;
&nbsp;
While Bitget has not yet decided on the future of its Messi partnership, the LaLiga deal provides the exchange with a broader canvas for collaborations with football stars.
&nbsp;
Usi Zade hinted that Kylian Mbappé, another football superstar, could potentially be part of Bitget’s future events, according to&nbsp;CoinDesk.
&nbsp;
Worth noting, Bitget has been actively expanding its presence in the crypto market. The exchange recently surpassed 45 million users worldwide, and its Bitget Wallet app now boasts over&nbsp;<a style="text-decoration:none" href="https://www.globenewswire.com/news-release/2024/09/13/2945919/0/en/Bitget-Wallet-Hits-12-Million-Monthly-Active-Users-Driving-Crypto-Mass-Adoption-Through-Web2-Integration.html#:~:text=English-,Bitget%20Wallet%20Hits%2012%20Million%20Monthly%20Active%20Users%2C%20Driving,Mass%20Adoption%20Through%20Web2%20Integration&amp;text=VICTORIA%2C%20Seychelles%2C%20Sept.,Web3%20wallet%20by%20app%20downloads.">12 million users</a>.&nbsp;
<h2 dir="ltr" id="span-span-laliga-s-technological-push-span-span">LaLiga’s Technological Push</h2>
Javier Tebas, President of LaLiga, talked about the league’s dedication to exploring new technologies.&nbsp;
<blockquote>
 “Over the last decade, digitalization and innovation have been among LaLiga's priorities,” Tebas said. “We are committed to being pioneers in the sports industry, and this collaboration with Bitget will further our reach into the world of blockchain and Web3.”
</blockquote>
LaLiga’s push into Web3 is not new. Last season, the league launched its New Era initiative, which emphasized the role of technology in sports. By partnering with Bitget, the football league is able to promote digital assets and engage fans more seamlessly.
&nbsp;
Bitget’s LaLiga partnership is part of a broader trend of cryptocurrency companies venturing into the sporting world. Earlier this year, Crypto(.)com was&nbsp;<a style="text-decoration:none" href="https://crypto.com/company-news/cryptocom-and-uefa-announce-uefa-champions-league-partnership">appointed</a> as the official global crypto platform partner for UEFA’s Champions League. LaLiga itself has also collaborated with Divi Labs in the past, exploring crypto wallet integration in specific regions.
&nbsp;
The focus on sports allows crypto companies to tap into a massive, global audience. Football, in particular, has proven to be a fertile ground for promoting blockchain and cryptocurrency adoption.&nbsp;

Bitget Becomes LaLiga’s Official Cryptocurrency Partner in $10M+ Deal

목차

BSCN

2024년 9월 24일에 게재된 다른 기사

Crypto exchange Exodus supports election day voting with a $1.3M donation to crypto advocacy group

OpenAI’s X Account Compromised, Sending Crypto Phishing Links

DappRadar Report: AI dApps Experience 372% Growth in 2024

Analyst Spots Whale Accumulation On XRP; Says Ondo Finance And IntelMarkets (INTL) Are Next In Li...

Coinpedia Fintech News

Arthur Hayes Executes Significant Withdrawals in the Cryptocurrency Market

무료 뉴스레터에 가입하여 매일 최신 암호화폐 소식을 받아보세요!