Token

2024

CRYPTO

<div class="finbold">
 <p class="paragraph">Binance, the foremost blockchain ecosystem, has ventured into the beauty industry by introducing CRYPTO, its luxury new fragrance.&nbsp;</p>
 <p class="paragraph">Driven by Binance’s female marketing leaders, the unexpected marketing maneuver coincides perfectly with International Women’s Day (March 8) as part of Binance’s broader mission to attract more women to invest in crypto and foster inclusivity within the industry.</p>
 <h2 class="wp-block-heading" id="h-where-does-crypto-fit-into-binance-s-ecosystem">Where does CRYPTO fit into Binance’s ecosystem?</h2>
 <p class="paragraph">The launch of the CRYPTO fragrance started with a series of ads designed to catch the public’s attention and act as a prelude to the campaign.&nbsp;</p>
 <div class="border border-red-300 rounded-xl p-6 not-prose mb-6">
  <h3 class="text-2xl font-black mt-0 flex gap-x-3 mb-5">
   <svg width="32" height="32" viewbox="0 0 32 32" fill="none" xmlns="//www.w3.org/2000/svg"><path d="M4 10.6665V25.3332C4 28.2678 6.392 29.3332 8 29.3332H28V26.6665H8.016C7.4 26.6505 6.66667 26.4078 6.66667 25.3332C6.66667 24.2585 7.4 24.0158 8.016 23.9998H28V5.33317C28 3.8625 26.804 2.6665 25.3333 2.6665H8C6.392 2.6665 4 3.73184 4 6.6665V10.6665ZM8 5.33317H25.3333V21.3332H6.66667V6.6665C6.66667 5.59184 7.4 5.34917 8 5.33317Z" fill="#EF4444"> 
    </path> <path d="M15.996 18.6668L20.4626 14.2815C20.738 14.0166 20.9571 13.6989 21.1068 13.3473C21.2564 12.9957 21.3336 12.6176 21.3336 12.2355C21.3336 11.8534 21.2564 11.4752 21.1068 11.1236C20.9571 10.7721 20.738 10.4543 20.4626 10.1895C19.9074 9.64148 19.1587 9.33422 18.3786 9.33422C17.5985 9.33422 16.8498 9.64148 16.2946 10.1895L15.996 10.4801L15.6973 10.1881C15.1423 9.64023 14.3938 9.33301 13.614 9.33301C12.8341 9.33301 12.0856 9.64023 11.5306 10.1881C11.2552 10.453 11.0361 10.7707 10.8865 11.1223C10.7368 11.4739 10.6597 11.852 10.6597 12.2341C10.6597 12.6162 10.7368 12.9944 10.8865 13.346C11.0361 13.6975 11.2552 14.0153 11.5306 14.2801L15.996 18.6668Z" fill="#EF4444"> 
    </path>
   </svg> Picks for you</h3>
  <div class="grid md:grid-cols-2 gap-x-10 gap-y-3 md:gap-y-5 divide-y divide-gray-300 md:divide-y-0">
   <div class="md:odd:pr-4 md:odd:border-r odd:border-gray-300 pt-3 first:pt-0 md:pt-0">
    Machine algorithm predicts Solana price for March 31, 2024 <span class="self-center text-xs text-slate-500">5 mins ago</span>
   </div>
   <div class="md:odd:pr-4 md:odd:border-r odd:border-gray-300 pt-3 first:pt-0 md:pt-0">
    Compound interest secrets: How to grow your wealth exponentially <span class="self-center text-xs text-slate-500">12 mins ago</span>
   </div>
   <div class="md:odd:pr-4 md:odd:border-r odd:border-gray-300 pt-3 first:pt-0 md:pt-0">
    ChatGPT-4 picks 5 cryptocurrencies to buy in March <span class="self-center text-xs text-slate-500">54 mins ago</span>
   </div>
   <div class="md:odd:pr-4 md:odd:border-r odd:border-gray-300 pt-3 first:pt-0 md:pt-0">
    ‘Rich Dad’ R. Kiyosaki sets Bitcoin price target for 2024 <span class="self-center text-xs text-slate-500">1 hour ago</span>
   </div>
  </div>
 </div>
 <div class="mb-4 bg-slate-50 rounded-md layout-adjustment">
  <div id="finbold.com_middle" style="min-width: 300px; min-height: 250px;">
  </div>
 </div>
 <p class="paragraph">This strategic move draws inspiration from the traditional aesthetics of beauty advertisements while also seeking to challenge stereotypes surrounding cryptocurrency.</p>
 <p class="paragraph">Transitioning from teaser tactics, Binance unveiled a new showcasing yet another unconventional move: the establishment of a pop-up stand for their new product.&nbsp;</p>
 <p class="paragraph">Of course, the seemingly lighthearted gesture comes with a deeper purpose, namely to engage with the public and employ innovative methods to attract more <a rel="noopener noreferrer nofollow" title="women" href="https://thebittimes.com/tag/women.html">women</a> to the field.</p>
 <p class="paragraph">Rachel Conlan, Chief Marketing Officer at Binance, summarized the goal of the project, stating:</p>
 <blockquote class="wp-block-quote">
  <p class="paragraph">“Bold, distinctive, and deliberately disruptive, CRYPTO isn’t just a scent we’re promoting — it’s a call to <a rel="noopener noreferrer nofollow" title="women" href="https://thebittimes.com/tag/women.html">women</a> to recognize their pivotal role in the crypto revolution. Drawing from my own experiences in the crypto <a rel="noopener noreferrer nofollow" title="industry" href="https://thebittimes.com/tag/industry.html">industry</a>, I’ve witnessed firsthand the invaluable contributions of <a rel="noopener noreferrer nofollow" title="women" href="https://thebittimes.com/tag/women.html">women</a> who have ventured into this realm. We’re here to convey to <a rel="noopener noreferrer nofollow" title="women" href="https://thebittimes.com/tag/women.html">women</a> everywhere: Don’t stand on the sidelines. Break through those glass ceilings, challenge prevailing narratives, and become integral to this digital transformation that is poised to redefine global finance.”</p> <cite>— Rachel Conlan, Chief Marketing Officer at Binance</cite>
 </blockquote>
 <h2 class="wp-block-heading" id="h-what-else-can-the-audience-expect">What else can the audience expect?</h2>
 <p class="paragraph">As an incentive, Binance will reward the first 5,000 <a rel="noopener noreferrer nofollow" title="women" href="https://thebittimes.com/tag/women.html">women</a> who successfully complete a beginner’s course in cryptocurrency on Binance Academy with $25 in USDT Token Vouchers.</p>
 <p class="paragraph">In addition, Binance is organizing a series of local meetups, along with social media and user-generated content initiatives, as part of its International Women’s Day celebration.&nbsp;</p>
 <p class="paragraph">The initiatives stand to encourage meaningful discussion about the significant role women play in the crypto sphere and raise awareness about cryptocurrency and the ways it can enrich various aspects of women’s lives.</p>
 <h2 class="wp-block-heading" id="h-where-do-women-stand-in-crypto">Where do women stand in crypto?</h2>
 <p class="paragraph">According to the Digital 2024 Global Overview Report conducted by GWI, <a rel="noopener noreferrer nofollow" title="women" href="https://thebittimes.com/tag/women.html">women</a>’s participation in crypto investing continues to lag behind that of their male counterparts.&nbsp;</p>
 <p class="paragraph">This gap is likely a symptom of gender imbalances in the financial sector, individual risk considerations, and the general perception of the crypto space as male-dominated.</p>
 <p class="paragraph">Conlan further stated:</p>
 <blockquote class="wp-block-quote">
  <p class="paragraph">&nbsp;“Crypto is universal — it’s about empowering all individuals. It’s time to ensure no woman is left behind in this financial revolution. That is what we are committed to doing at Binance. Our commitment to inclusion extends beyond mere rhetoric; we’re not just talking the talk, but backing it up with solid action by providing women with the educational resources they need to shape their financial futures and become active participants in this digital economy.”</p> <cite>— Rachel Conlan, Chief Marketing Officer at Binance</cite>
 </blockquote>
 <p class="paragraph">This campaign underscores Binance’s commitment to diversifying the cryptocurrency landscape and supplementing its initiatives to support women globally.</p>
</div>
<p>Source: <a rel="noopener noreferrer nofollow" target="_blank" href="https://thebittimes.com/binance-introduces-crypto-perfume-in-bid-to-draw-women-into-the-industry-tbt81861.html">https://thebittimes.com/binance-introduces-crypto-perfume-in-bid-to-draw-women-into-the-industry-tbt81861.html</a></p>

Binance introduces CRYPTO perfume in bid to draw women into the industry

목차

TheBitTimes

2024년 3월 7일에 게재된 다른 기사

Polygon versus RETIK, Tinjauan Terkini Aset Kripto 2024

Taiko Secures $15M for ZK Rollup Technology; Memecoin's Surge Post Coinlist Listing

Stellar (XLM) and Cardano (ADA) Brace for Impact as Raffle Coin (RAFF) Mega Presale Takes Center ...

Bitcoin Value Requires 5% Decrease to Obliterate $2B of BTC Long Holds

Best Bitcoin Mining Crypto Project to Invest in 2024 – Cilinix Crypto Presale Update

Crypto Miner Hut 8 Faces Class Action Over Alleged Securities Misconduct

무료 뉴스레터에 가입하여 매일 최신 암호화폐 소식을 받아보세요!