Quartz

2024

<p>Google is planning changes to its algorithm to combat poor quality AI-generated content. It also aims to provide users with more relevant and useful search results.</p>
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     <p lang="en" dir="ltr">Google is about to purge the AI spam littering its search Results <a href="https://t.co/pCAH1tANPw" rel="noopener noreferrer nofollow">https://t.co/pCAH1tANPw</a></p>— Quartz (@qz) <a href="https://twitter.com/qz/status/1765158249802961316?ref_src=twsrc%5Etfw" rel="noopener noreferrer nofollow">March 5, 2024</a>
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  Google purges the AI spam littering its search results
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<h2 id="h-ai-spam-an-update-to-improve-result-quality">AI Spam: An Update to Improve Result Quality</h2>
<p>The <strong>new algorithmic update</strong> from <a href="https://www.cointribune.com/google-et-reddit-sassocient-pour-revolutionner-l-ia/" target="_blank" rel="noopener noreferrer nofollow">Google</a> aims to de-amplify websites that appear to have been created for search engines rather than for users. This initiative is a response to abusive tactics that exploit Google’s ranking systems. The goal: to achieve better positioning without providing added value.</p>
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<p>The <a href="https://blog.google/products/search/google-search-update-march-2024/" target="_blank" rel="noopener noreferrer nofollow">announced improvements</a> should <strong>reduce poor quality and non-original content in search results by 40%</strong>.</p>
<h2 id="h-google-also-strengthens-its-ai-anti-spam-policies">Google also strengthens its AI anti-spam policies</h2>
<p>In addition to algorithm improvements, Google is updating its anti-spam policies. The aim is to better <strong>combat low-quality content</strong>.</p>
<p>To reduce the amount of non-original and poor quality content in its search results by 40%<strong>,</strong> Google is targeting three types of content:</p>
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 <li><strong><u>Automated content:</u></strong> This includes articles created by AI software without any added value. This type of content is often copied or paraphrased without originality. It is only optimized for search engines.</li>
 <li><strong><u>Low-quality content on reputable sites:</u></strong> These are sponsored or promotional articles that do not match the website’s theme. Often, they mislead users.</li>
 <li><strong><u>Content on sites using expired domains:</u></strong> This includes abandoned websites that are repurchased. They are used to spread poor quality content (often spam or <a href="https://www.cointribune.com/le-phishing-booste-par-lia-menace-la-sphere-crypto-soyez-prets/" target="_blank" rel="noopener noreferrer nofollow">phishing</a>).</li>
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<p>Google strives to maintain the relevance and quality of its search results by eliminating low-quality AI-generated content. These efforts reflect Google’s commitment to a more reliable and useful <a href="https://www.cointribune.com/web3-linternet-du-futur/#:~:text=Le%20Web3%20vise%20notamment%20une,donn%C3%A9es%20personnelles%20sur%20les%20utilisateurs." target="_blank" rel="noopener noreferrer nofollow">Internet</a> for users.</p>

AI: Google is changing its algorithm to combat spam and plagiarism

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