Toncoin

Telegram will reward channel owners with an equal share of ad revenue starting in March, with payments made in Toncoin. 
Telegram founder Pavel Durov <a href="https://web.telegram.org/a/#-1001006503122" target="_blank" rel="noopener">said</a> the private messaging giant would split ad revenue with broadcast channel creators to incentivize community building and in-app content sharing further. 
<blockquote class="wp-block-quote"> 
 In March, the Telegram Ad Platform will officially open to all advertisers in nearly a hundred new countries. Channel owners in these countries will start receiving 50% of any revenue that Telegram makes from displaying ads in their channels. <cite>Pavel Durov, Telegram founder</cite>
</blockquote> 
Broadcast channels generate one trillion views per month, but only 10% of this traffic is monetized, according to Durov’s channel, which has 1.6 million subscribers.&nbsp; 
Durov also noted the <a href="https://crypto.news/ton-blockchain-crippled-by-bitcoin-ordinals-style-token-transactions/" target="_blank" rel="noreferrer noopener">TON blockchain</a> will serve as the exclusive payment rail for ad revenue sharing. TON blockchain was <a href="https://crypto.news/the-open-network-ton-confirmed-to-be-the-worlds-fastest-and-most-scalable-blockchain/" target="_blank" rel="noreferrer noopener">confirmed</a> by Certik as the fastest and most scalable blockchain in November, clocking over 104,000 transactions per second on a public live-streamed test. 
 You might also like: <a href="https://crypto.news/ton-hits-world-record-for-blockchain-speed/"> TON hits world record for blockchain speed </a> 
TON blockchain is expected to facilitate quick and secure Toncoin (<a href="https://crypto.news/price/toncoin/" target="_blank" rel="noreferrer noopener">TON</a>) payments for creators. TON jumped over 20% after the news was shared on Feb. 28, per CoinMarketCap data. 
<blockquote class="wp-block-quote"> 
 This will create a virtuous circle, in which content creators will be able to either cash out their Toncoins — or reinvest them in promoting and upgrading their channels <cite>Pavel Durov, Telegram founder</cite>
</blockquote> 
<a href="https://crypto.news/telegrams-ipo-preparation-presentation-leaked-online/">Telegram</a> is not the first social network to introduce an ad revenue-sharing scheme with active contributors. X also shares ad revenue with verified creators who meet impressions and content requirements, allowing users to benefit from their work.&nbsp; 
However, where Durov’s platform boasts a 50% split paid in cryptocurrency, Elon Musk’s app reportedly keeps the bulk of ad money and pays creators in fiat currency via Stripe.&nbsp; 
<figure class="wp-block-image size-large">
 <img loading="lazy" decoding="async" width="1024" height="456" src="https://crypto.news/app/uploads/2024/02/Screenshot-283-1024x456.png" alt="Telegram" class="wp-image-14253431">
 <figcaption class="wp-element-caption">
 TON daily chart | Source: CoinMarketCap
 </figcaption>
</figure> 
 Read more: <a href="https://crypto.news/ton-what-you-should-know-about-blockchain-by-telegram-team/"> TON: What you should know about blockchain by Telegram team </a>

Telegram to share 50% of ad revenue through TON blockchain

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