Hedera

<ul><li>Mondelēz International&#39;s partnership with Hedera aims to utilize distributed ledger technology (DLT) to enhance global supply chain transparency.</li><li>The partnership aims to revolutionize supply chain management and introduce advanced digital payment offers, moving beyond conventional coupon systems.</li><li>Challenges arise as Hedera faces investor scrutiny over the depreciating value of its native token, HBAR, highlighting the balance between innovation and market stability.</li></ul>Mondelēz International, an American multinational renowned for iconic brands such as Oreo, Cadbury, Ritz, and Toblerone, has partnered with Hedera. Mondelez aims to work on distributed ledger technology (DLT), enhancing the global food and beverage industry&#39;s approach to digital transformation. This <a href="https://hedera.com/blog/mondelez-international-joins-hedera-council-to-accelerate-dlt-adoption-digital-transformation-and-improved-business-efficiencies" rel="noopener noreferrer nofollow">strategic alliance</a> aims to leverage DLT for improved supply chain tracking of consumer goods and the introduction of digital payment offers, advancing beyond traditional coupon systems to foster enhanced consumer engagement.<img src="https://academy-public.coinmarketcap.com/srd-optimized-uploads/49440c50734342189bba32717b134580.png" />As the 31st member of the Hedera Council, Mondelēz aligns itself with technology and financial giants such as IBM, Google, and Boeing. This move is particularly noteworthy as it parallels the efforts of Avery Dennison, a council member whose Atma.io initiative significantly influences Hedera network&#39;s activity, managing over 30 billion items and prominently featuring in the apparel industry.Read full article at <a href="https://cryptotale.org/mondelez-international-embarks-on-dlt-journey-with-hedera-council-membership/" rel="noopener noreferrer nofollow">CryptoTale.</a>

Mondelēz International Embarks on DLT Journey with Hedera Council Membership

CryptoTale

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