Numbers Protocol

<p>In today&#39;s digital landscape, the line between reality and deception  has blurred, leaving the general public grappling with the increasing  challenge of distinguishing truth from falsehood. The pervasive spread  of &#34;fake news&#34; and the rise of sophisticated AI tools, capable of  generating convincing deep fake videos and manipulated images, have  fueled a climate of skepticism. Daily, we bear witness to alarming  instances, AI generated images showing fake explosion outside the  Pentagon, manipulated images projecting false statements from foreign  leaders and many others. The result is a disconcerting atmosphere where  trust in what we see, hear, or read online has eroded.</p><p>This era of  uncertainty prompts a critical question: How can individuals navigate  through the noise of misinformation and establish a clear distinction  between genuine and manipulated media? Recently, tech industry giant,  Microsoft joined the fray by announcing the latest AI improvement to  their product, it’ll add C2PA standard Provenance Data to any AI  generated images. Before this big move from Microsoft, Capture has  already made it possible by integrating C2PA Provenance Data to every  picture uploaded to the platform.</p><react-video url="https://www.youtube.com/watch?v&#61;-EArPp5KPOg"></react-video><h3 id="strong-introduction-to-c2pa-provenance-data-strong"><strong>Introduction to C2PA Provenance Data</strong></h3><h4><strong>What is C2PA, and Who Adopts It?</strong></h4><p>The <a href="https://c2pa.org/" rel="noopener noreferrer nofollow">Coalition for Content Provenance and Authenticity (C2PA)</a> is a collaborative effort by industry leaders, including Microsoft,  Adobe, Intel, and Sony that is working to develop standards for  verifying the authenticity of digital content. One of the key  technologies that C2PA is promoting is Provenance Data.</p><p>Provenance  Data are invisible markers that can be embedded in digital content.  These markers can be used to identify the creator of the content, track  its provenance, and verify its authenticity.</p><h3 id="strong-benefits-of-c2pa-provenance-data-strong"><strong>Benefits of C2PA Provenance Data</strong></h3><p>The  Coalition for Content Provenance and Authenticity (C2PA) Provenance  Data offers several benefits, contributing to enhanced transparency and  authenticity in digital media. Here are some key advantages:</p><ol><li><strong>Authentication and Validation:</strong></li></ol><ul><li>The  C2PA Provenance Data provides a reliable method for authenticating and  validating digital files. This is crucial in an era where deep fake  videos, manipulated images, and deceptive media are prevalent.</li></ul><ol><li><strong>Tamper-Evident Records:</strong></li></ol><ul><li>C2PA  utilizes public key infrastructure (PKI) to create tamper-evident  records for digital content. This means that any attempts to alter or  manipulate the content can be readily detected, ensuring the integrity  of the media.</li></ul><ol><li><strong>Trust and Confidence:</strong></li></ol><ul><li>By  implementing C2PA Provenance Data, content creators, distributors, and  consumers can have increased trust and confidence in the authenticity of  the media they encounter. This is particularly important in combating  misinformation and enhancing overall content provenance.</li></ul><h3 id="strong-case-studies-real-world-scenarios-of-c2pa-in-action-strong"><strong>Case Studies: Real-World Scenarios of C2PA in Action</strong></h3><h4><strong>Media and Entertainment Industry</strong></h4><ul><li><strong>Authenticity in Digital Assets : </strong>Film  studios can use C2PA to authenticate and validate movie trailers,  posters, and promotional images, ensuring audiences receive genuine  content without falling victim to manipulated marketing materials.</li><li><strong>Protection Against Deep Fakes : </strong>News  outlets can employ C2PA to verify the authenticity of video clips,  safeguarding against the spread of deep fake news and maintaining the  integrity of journalistic content.</li></ul><h4><strong>E-commerce and Retail</strong></h4><ul><li><strong>Trust in Product Imagery :</strong> E-commerce platforms can utilize C2PA to having Provenance Data in the  product images, providing customers with confidence in the authenticity  of items showcased online and reducing the risk of deceptive marketing.</li></ul><h4><strong>Legal and Law Enforcement</strong></h4><ul><li><strong>Tamper-Proof Evidence : </strong>Law  enforcement agencies can use C2PA to create tamper-evident records for  digital evidence, ensuring its integrity and authenticity in legal  proceedings.</li></ul><h4><strong>Publishing and Journalism</strong></h4><ul><li><strong>Verified News Articles : </strong>Publishers  and news organizations can employ C2PA to validate the authenticity of  news articles, photos, and videos, fostering trust among readers in the  midst of a &#34;fake news&#34; era.</li></ul><h3 id="strong-capture-39-s-role-in-c2pa-integration-strong"><strong>Capture&#39;s Role in C2PA Integration</strong></h3><h4><strong>Create C2PA With No Technical Jargon </strong>‍</h4><p>Capture  introduces simple-to-use, scalable C2PA provenance tools across its  product suite, including Capture Cam, Capture Dashboard, Capture API and  Capture Eye, making them ideal for businesses and individuals of all  sizes.</p><p>Capture API is a powerful software development kit  that allows developers to easily integrate Capture&#39;s C2PA provenance  tools into their own applications. Capture Dashboard is a web-based  platform that allows users to easily upload, manage, and track the  provenance of their digital assets with C2PA Provenance Data. Capture  Cam is a mobile app that allows users to add C2PA Provenance Data to  images and videos, making them ideal for businesses and individuals of  all sizes.</p><h4><strong>Every Uploaded Image Has C2PA Injection</strong></h4><p>Every  image that is uploaded to Capture Products is automatically injected  with a C2PA Provenance Data. This means that users can be confident that  their images are authentic and that they can track their provenance.<strong>‍</strong></p><h4><strong>Immutable Provenance on the Blockchain</strong></h4><p>Blockchain  technology is very ideal for provenance because it is immutable. Once  digital assets are recorded on the blockchain, their ownership history  is permanently and publicly recorded.  Capture integrates C2PA  Provenance Data with the blockchain to give users and businesses  indisputable evidence of their digital assets&#39; lineage, building trust  and credibility in the digital age. <strong>‍</strong></p><h3 id="strong-demo-how-to-add-c2pa-provenance-data-to-images-using-capture-strong"><strong>Demo: How to Add C2PA Provenance Data to Images Using Capture</strong></h3><p>Let’s try adding your images to Capture! Head over to our dashboard (<a href="https://dashboard.captureapp.xyz/" rel="noopener noreferrer nofollow">https://dashboard.captureapp.xyz/</a>).  Start by creating a free account if you haven’t already yet. Once in,  just click on create, upload the images and fill out some details of  your choice.</p><p><img src="https://academy-public.coinmarketcap.com/optimized-uploads/dc5fcdc9abd1497f95bc1f8f109f102c.png" /></p><p>Once  done, head over to ‘Manage’ and you can click on your registered  picture. In this case, you can check the details of the picture we  uploaded above <a href="https://nftsearch.site/asset-profile?nid&#61;bafybeiacn5ftzdp4fw537f5qfwdfai3nbldz3yupmghrirbf2tfzavso4m" rel="noopener noreferrer nofollow">here</a>.</p><p><img src="https://academy-public.coinmarketcap.com/optimized-uploads/f26d40c6dd6d41e5a3a9818e784b63dd.png" /></p><p>‍</p><p>This can be done with AI generated images too, immediately after their creation if you wish. We have also made a tutorial. (<a href="https://www.numbersprotocol.io/blog/how-to-create-traceable-generative-ai" rel="noopener noreferrer nofollow">How to Create Traceable Generative AI in an Era of Untraceability</a>)</p><p>The  content you registered with Capture is intact and has no content  metadata injection at the time of registration. In order to see the  content with C2PA Provenance Data, you can download it via Capture API. (<a href="https://docs.numbersprotocol.io/developers/more-tools/download-c2pa-asset" rel="noopener noreferrer nofollow">Download C2PA Asset</a>)</p><p>Now  that we have downloaded the C2PA signed asset, we can verify the  content credential with the CAI (Content Authenticity Initiative) site  (https://verify.contentauthenticity.org/inspect)</p><p><img src="https://academy-public.coinmarketcap.com/optimized-uploads/c9230f9c2e664aa2b96dcd99d4cabfd6.png" /></p><p>We can see the image we uploaded here has not yet been altered in any way. Now let’s try to do a simple editing on the image.</p><p><img src="https://academy-public.coinmarketcap.com/optimized-uploads/b24402b702b9484b8783f3e226c12260.png" /></p><p>The image has been added with some random scribble with an editing tool, let’s re-check the new, altered image at <a href="https://verify.contentauthenticity.org/inspect" rel="noopener noreferrer nofollow">C2PA Verify site</a>.</p><p><img src="https://academy-public.coinmarketcap.com/optimized-uploads/42f8450857f5499c982389f9f9bf43cf.png" /></p><p>In  the Content Ingredients window on the left, you can see the original  images, along with the alteration we did previously. This allows you to  see the history starting from the birth of this image, to the several  changes that have been made to it.</p><p>In the near future, new  features will be added to Capture Dashboard and Capture Cam, allowing  users the option to add C2PA Provenance Data directly without API.<strong>‍</strong></p><h4><strong>Implementation &amp; Integration</strong></h4><p>Capture  Products&#39; tools are easy to integrate into existing workflows.  Businesses and individuals can use the Capture API or services such as  Capture Cam and Dashboard to add C2PA Provenance Data to their images  and videos. To learn more about Capture API and Capture Services, feel  free to reference related materials <a href="https://docs.captureapp.xyz/" rel="noopener noreferrer nofollow">here</a>.</p><h4><strong>Decentralized and Immutable: Why Do We Need Decentralized Records Besides C2PA?</strong></h4><p>While  C2PA Provenance Data are widely accepted as a digital provenance  standard, its mutable nature and the challenges with verifying records  calls for a more immutable and decentralized solution. Capture Products  do not limit themselves to C2PA Provenance Data and extend their  services to include blockchain provenance records.</p><p>Every image  and video registered with Capture is indexed with a unique id (Nid) and  has its provenance records recorded on-chain. Since these records are on  the blockchain, they are both immutable and decentralized, meaning it  cannot be alternated or deleted and most importantly it can be easily  verified. Blockchain records provide an additional layer of security and  transparency for users of Capture Products.</p><p>The Ethereum  Improvement Proposal (EIP) to add C2PA consent data, such as the Content  Consent for AI/ML Data Mining, to on-chain metadata is <a href="https://ethereum-magicians.org/t/eip-7517-content-consent-for-ai-ml-data-mining/15755" rel="noopener noreferrer nofollow">under review</a>. Comment to help create a better standard.</p><h3 id="strong-roadmap-future-enhancements-strong"><strong>Roadmap &amp; Future Enhancements</strong></h3><p>In  the coming months, Capture will be expanding its digital management  capabilities as well as improving its overall performance and stability  in the hopes of elevating users&#39; content authenticity experience.  Capture’s development is far from complete as we strive to provide the  most comprehensive digital provenance solutions. Stay tuned!</p><h3 id="strong-beyond-just-provenance-authenticity-in-the-age-of-ai-strong"><strong>Beyond Just Provenance - Authenticity in the Age of AI</strong></h3><p>Generative  AI represents a remarkable leap forward in creative technological  capabilities. We can’t stop technologies from progressing, not that we  even think about it. But it&#39;s absolutely crucial for everyone to get the  hang of spotting the real deal from the fakes. At the same time,  content creators need top-notch tools to back up their genuine content. <a href="https://www.numbersprotocol.io/blog/unlocking-ai-blockchain-synergies" rel="noopener noreferrer nofollow">The collaboration between Numbers Protocol and Instill AI</a> redefine the data landscapes and unlock AI &amp; blockchain synergies. Watch the <a href="https://lnkd.in/g8vae6dA" rel="noopener noreferrer nofollow">full webinar</a> now on YouTube and deep dive into the future of digital transparency.</p><h3 id="strong-conclusion-strong"><strong>Conclusion</strong></h3><p>Although  Capture, just like C2PA, is still in its early stages, as it gains more  adoption and traction, this standard is poised to become a cornerstone  in establishing digital trust in our rapidly evolving AI-centric world.  We invite you to join us on this transformative journey, where  authenticity and provenance redefine the future of visual content.</p>

Combating AI Misinformation: Capture's Integration of C2PA Provenance Data

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Numbers Team

2023년 11월 27일에 게재된 다른 기사

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