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In a move set to send ripples through the streaming world, Netflix is gearing up to hike the prices of its ad-free subscription tiers, according to an exclusive <a href="https://www.wsj.com/business/media/netflix-price-increase-actors-strike-792de9be" data-type="URL" data-id="https://www.wsj.com/business/media/netflix-price-increase-actors-strike-792de9be" target="_blank" rel="noopener noreferrer nofollow">report </a>from the Wall Street Journal. This price adjustment is expected to hit customers in the United States and Canada first, before extending to the rest of the world 
While exact figures have not been confirmed, the adjustments will possibly put additional strain on subscribers’ wallets. 
Currently, Netflix offers two ad-free subscription options: the Standard plan at $15.49 per month and the Premium plan at $19.99 per month. Earlier this year, the streaming giant eliminated its <a href="https://technext24.com/2023/07/19/netflix-removes-ad-free-basic-plan-uk-us/" data-type="URL" data-id="https://technext24.com/2023/07/19/netflix-removes-ad-free-basic-plan-uk-us/" rel="noopener noreferrer nofollow">ad-free Basic plan</a>, a change that had significant implications for budget-conscious users. 
<h5 id="netflix-subscribers-brace-for-possible-price-hikes-and-a-growing-ad-supported-option">Netflix subscribers brace for possible price hikes and a growing ad-supported option</h5> 
In November 2022, Netflix introduced a $6.99 per month<a href="https://www.digitaltrends.com/home-theater/netflix-launches-new-low-cost-tier-heres-how-to-get-it/" data-type="URL" data-id="https://www.digitaltrends.com/home-theater/netflix-launches-new-low-cost-tier-heres-how-to-get-it/" target="_blank" rel="noopener noreferrer nofollow"> ad-supported plan</a>, potentially sidestepping the upcoming rate increases, though Netflix is yet to confirm these alterations officially. The ad-supported plan is the most profitable for the streaming giant, adding intrigue to the evolving pricing landscape. 
The streaming company last adjusted its subscription price in early 2022, with the Basic tier rising by $1 monthly, Standard by $1.50, and Premium by $2. The repercussions of these impending changes remain unclear. While some subscribers may accept the increases, others might opt for the more budget-friendly ad-supported tier competing streaming services, or even trim their subscription roster to save money. 
Fortunately, Netflix has chosen to delay its price revisions until the actors’ strike is resolved, Implementing fee hikes during a period with a dearth of fresh content would likely be a tough pill to swallow for many loyal subscribers. 
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 Netflix ad-supported plan features 
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Netflix is not the only service raising its price as Warner Bros Discovery has also announced an increase in the monthly cost of its ad-free Discovery+ streaming service from $6.99 to $8.99. The ad-supported plan remains unchanged at $4.99 per month. Additionally, upcoming weeks will witness price hikes for ad-free versions of Disney’s streaming platforms, including Disney+, Hulu, and ESPN+. 
Read More: <a href="https://technext24.com/2023/07/19/netflix-removes-ad-free-basic-plan-uk-us/" rel="noopener noreferrer nofollow">Nigerians may soon be without Netflix ad-free basic plan as option is removed for US, UK users</a> 
<h5 id="rising-streaming-costs-impact-on-users">Rising streaming costs: Impact on users</h5> 
As streaming giants like Netflix, Disney+, and Warner Bros. Discovery continue to adjust their subscription prices, consumers are left to grapple with the financial implications of their entertainment choices. The rising costs of streaming services are not isolated events but part of a larger trend that could significantly impact how individuals allocate their entertainment budgets. 
Over the past few years, streaming has revolutionized the way people consume content, offering an abundance of options and flexibility. However, this convenience has come at a price, both figuratively and literally. With each price increase, the balance between convenience and cost-effectiveness is put to the test. 
The cumulative effect of subscribing to multiple streaming services can now rival the cost of a traditional cable or satellite TV package. When you factor in other entertainment expenses like movie tickets, video game subscriptions, and live events, the total cost of entertainment for an individual or a family can quickly escalate. 
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 Streaming platforms 
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For service users, the consequences of rising streaming costs are twofold. First, they may be forced to make difficult choices about which services to keep and which to cancel. With so many platforms competing for their attention, individuals must prioritize content that aligns with their interests and budget constraints. 
Second, these increases could lead to a resurgence of piracy, as some service users seek alternative, cost-free methods to access the content they desire. This not only impacts the revenue of streaming companies but also raises concerns about cybersecurity and intellectual property rights. 
Additionally, it is not just consumers who face challenges. Content creators and production companies also find themselves in a balancing act, trying to negotiate fair compensation while avoiding pricing their content out of reach for viewers. As subscription prices rise, streaming services must continue to deliver value through a combination of original programming and a vast library of content. 
In this situation, consumers are becoming more discerning and price-sensitive. Streaming services will need to strike a delicate balance between providing quality content and affordability to remain competitive. As the battle for viewers intensifies, it is consumers who will ultimately decide which streaming platforms are worth the investment and which ones are left behind in the ever-evolving world of digital entertainment. 
Read More: <a href="https://technext24.com/2023/07/20/netflix-posts-2-7-q223-revenue-growth/" rel="noopener noreferrer nofollow">Netflix posts 2.7% revenue growth, 5.9m new subscribers in Q2 despite password-sharing crackdown</a>

Netflix set to increase subscription prices again

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