Gucci

Read

Gucci has welcomed its new creative director by reenacting its Milan Fashion Week runway show across three virtual platforms. 
On Sept. 22, Italian fashion house Gucci had its first runway <a href="https://www.voguebusiness.com/technology/gucci-brings-sabato-de-sarnos-big-debut-to-three-metaverse-worlds" target="_blank" rel="noopener noreferrer nofollow">show</a> under new creative director Sabato de Sarno both in the real world and on three major digital platforms: Zepeto, Roblox, and QQ. 
<figure class="wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter"> 
 <div class="wp-block-embed__wrapper"> 
 <blockquote class="twitter-tweet" data-width="550" data-dnt="true"> 
 Discover the Roblox experience <a href="https://t.co/evQokRBBE6" target="_blank" rel="noopener noreferrer nofollow">https://t.co/evQokRBBE6</a> <a href="https://t.co/876eM6G1Vt" target="_blank" rel="noopener noreferrer nofollow">pic.twitter.com/876eM6G1Vt</a>— gucci (@gucci) <a href="https://twitter.com/gucci/status/1705311145274614255?ref_src=twsrc%5Etfw" target="_blank" rel="noopener noreferrer nofollow">September 22, 2023</a> 
 </blockquote> 
 <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script> 
 </div> 
</figure> 
The collection, named “Ancora” — Italian for an encore — was initially slated to take place near Milan’s prestigious fine arts university, Accademia di Brera. Still, bad weather forced organizers to move the show indoors.&nbsp; 
Nonetheless, its virtual versions kept the original concept and allowed global access and engagement free from weather constraints. 
On the Roblox platform, Gucci’s permanent <a href="https://www.roblox.com/games/7830918930/Gucci-Ancora-Fashion-Show" target="_blank" rel="noopener noreferrer nofollow">experience</a> underwent a facelift to mimic the physical location of the show in the Brera district. The fashion house also made three mini-games available to visitors to the virtual show, allowing them to win limited edition rewards. 
 You might also like: <a href="https://crypto.news/robbie-williams-to-debut-in-metaverse-with-lightcycle/" rel="noopener noreferrer nofollow"> Robbie Williams to debut in metaverse with LightCycle </a> 
Similarly, the Zepeto platform live-streamed Gucci’s runway show and accommodated elements from Brera and the show in its Gucci Ancora space. Users could also purchase items from the physical show for their avatars from a virtual Gucci store.&nbsp; 
On its part, the Chinese social platform QQ hosted a screening for its Gucci community to join in on the action. 
In recent years, the high-end luxury brand has made inroads into crypto, NFTs, and the <a href="https://crypto.news/miley-cyrus-becomes-guccis-first-celebrity-avatar-on-metaverse-platform-roblox/" target="_blank" rel="noopener noreferrer nofollow">metaverse</a>. It had partnered with Roblox since 2021, when it released a digital version of its iconic Dionysus handbag on the metaverse gaming platform. Initially selling for $6 per piece, the non-fungible token (NFT) accessories saw their prices rise to as high as $4,000, <a href="https://hypebeast.com/2021/5/virtual-gucci-bag-roblox-resale" target="_blank" rel="noopener noreferrer nofollow">surpassing</a> even the cost of their physical counterparts. 
In May 2022, the company <a href="https://crypto.news/gucci-crypto-payments-us-stores/" target="_blank" rel="noopener noreferrer nofollow">announced</a> it would start accepting crypto payments in at least five U.S.-based stores, aiming to expand the service to all 111 outlets in the U.S. and Canada. 
Likewise, in March 2023, Gucci <a href="https://crypto.news/gucci-dives-into-web3-with-its-recent-yuga-labs-partnership/" target="_blank" rel="noopener noreferrer nofollow">partnered</a> with Bored Ape Yacht Club (BAYC) creators Yuga Labs following its launch of the Gucci Vault Metaverse on another gaming platform, the Sandbox. 
 Read more: <a href="https://crypto.news/metaverse-poses-unprecedented-privacy-threats-report-says/" rel="noopener noreferrer nofollow"> Metaverse poses ‘unprecedented’ privacy threats, report says </a>

Gucci premieres Milan Fashion Week in the metaverse

crypto.news

2023년 9월 23일에 게재된 다른 기사

Architect fintech earns NFA license to offer brokerage services

Why Mcdonalds Is Raising Franchise Royalty, Can Shares Decline?

Tokenization Service Citigroup Announces Blockchain-Powered

Op-ed: Duopoly in digital mapping – Can web3 be the answer?

Over $440,000,000,000 in Bitcoin and Other Cryptos Could Be Wiped Out Before Market Bottoms Out: ...

Coinbase shows interest in FTX Europe amid global crypto derivatives expansion

무료 뉴스레터에 가입하여 매일 최신 암호화폐 소식을 받아보세요!