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<img src="https://www.blockhead.co/content/images/2023/03/avenged-sevenfold-tickemaster.jpg" alt="Avenged Sevenfold Leads Ticketmaster&#x2019;s NFT Token-Gating Feature">Ticketmaster has launched its NFT token-gating feature, developed with metal icons Avenged Sevenfold.At a time when utility is all the rage in the NFT scene, Ticketmaster&apos;s new feature could be a prime use case for the sector.Through Ticketmaster&apos;s NFT token-gating, artists can give eligible NFT holders special access to event tickets, as well as pre-sales or VIP rewards. The initiative hopes to onboard more participants to the Web3 space.Read more: <a href="https://www.blockhead.co/2023/03/14/meta-pulls-nfts-from-instagram-facebook-in-crypto-u-turn/">Meta &quot;Short-Sightedly&quot; Pulls NFTs From Instagram in Crypto U-Turn</a>Avenged Sevenfold kicks off the feature with their own &quot;Deathbats Club&quot; NFT collection, which is being used to test the ticket gating ahead of a full rollout.Owners of the 10,000 Deathbats Club Ethereum NFTs were offered early access to Avenged Sevenfold&apos;s New York City and Los Angeles gigs in Ju3ne. Around 1,000 tickets were purchased with the NFT-gating feature.<blockquote class="twitter-tweet">Question for fans NOT in the <a href="https://twitter.com/DeathbatsClub?ref_src=twsrc%5Etfw&amp;ref=blockhead.co">@DeathbatsClub</a> . If I can figure out a way to get the best concert tickets in the hands of REAL fans at the best prices, but it involves downloading a digital wallet (free of charge), would you be open to that?&#x2014; M. Shadows (@shadows_eth) <a href="https://twitter.com/shadows_eth/status/1638937970853150720?ref_src=twsrc%5Etfw&amp;ref=blockhead.co">March 23, 2023</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>Users are prompted to connect a wallet to verify ownership of the eligible NFTs during the process. Purchasing tickets are then as per normal, but with fewer buyers.Frontman Matt Sanders (AKA M Shadows) <a href="https://decrypt.co/124607/ticketmaster-debuts-nft-gated-ticket-sales-starting-avenged-sevenfold?ref=blockhead.co">said</a> the buying process will be the same &#x201C;except without the 1,000-person queue and without the scalpers and the bots getting in there and taking everything right away.&#x201D;According to <a href="https://www.pymnts.com/nfts/2023/ticketmaster-and-avenged-sevenfold-score-with-nft-for-event-gating/?ref=blockhead.co">PYMNTS</a>, one NFT holder saved $540 in the base price and service fees using the token.Read more: <a href="https://www.blockhead.co/2023/03/27/sonys-gaming-nft-patent-surprisingly-receives-positive-reception/">Sony&apos;s Gaming NFT Patent Surprisingly Receives Positive Reception</a>Ticketmaster has minted almost 15 million digital collectibles for live events including the NFL via the Flow blockchain and Polygon.&#x201C;Avenged Sevenfold used the capability to offer first access to tickets, but there are a variety of ways it can be used by artists in the future from unlocking premier seats to special experiences like sitting in on soundcheck,&#x201D; said David Marcus, Ticketmaster&#x2019;s EVP of Global Music. &#x201C;It&apos;s really a blank slate for the artist to decide.&#x201D;<hr>The world of Web3 can be quite a whirlwind. Whether it&#x2019;s crypto news in Singapore, South East Asia or even across the globe, we understand how busy the industry is keeping you, so we kindly send out three newsletters each week:<ul><li><a href="https://blockhead.co/tag/blockbeat?ref=blockhead" rel="noopener noreferrer">BlockBeat</a> for a wrap-up of the week&#x2019;s digital assets news</li><li><a href="https://blockhead.co/tag/blockhead-brief?ref=blockhead" rel="noopener noreferrer">Blockhead Brief</a> for weekend happenings as well as what to look forward to in the week ahead</li><li><a href="https://www.blockhead.co/tag/business-bulletin/" rel="noopener noreferrer">Business Bulletin</a> for macroeconomic updates and industry developments.</li></ul>To avoid FOMO and access member-only features, click <a href="https://www.blockhead.co/#/portal/" rel="noopener noreferrer">here</a> to subscribe for FREE.

Avenged Sevenfold Leads Ticketmaster’s NFT Token-Gating Feature

Blockhead

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