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Minimum Viable Product (MVP)

A minimum viable product (MVP) is a product that has enough features to attract early-adopter customers and validate a product idea.

What Is a Minimum Viable Product (MVP)?

A minimum viable product (MVP) is a product that has enough features to attract early-adopter customers and validate a product idea early in the development cycle. In industries such as software and tech, an MVP can help the product team receive user feedback quickly in order to iterate as well as improve the product.


An MVP, due to the agile methodology, plays a central role in agile development. 


A company might get the chance to choose to develop as well as release a minimum viable product due to the fact that it wants to release a product to the market as quickly as possible, test an idea with real users before committing a large budget to the product's full development, or learn what resonates with the company's target market and what does not.


An MVP can also help minimize the time as well as resources that a company might need to commit when it comes to building a product that will not succeed.


The primary benefit of an MVP is the fact that you will get an understanding of the interest of your customers in your product without even fully developing it. The sooner you figure out if a product can appeal to customers, the less effort as well as expense you will spend on a product that will not succeed within the market.


When it comes to the pitfalls, many teams might not fully understand its intended use or meanings. This could lead to the belief that an MVP is the smallest amount of functionality they can deliver, without any additional criteria of being sufficient to learn about the business viability of the product itself to name an example.


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