Trump Media and Technology Group (TMTG), which is majority-owned by Donald Trump, has announced plans to launch multiple exchange-traded funds (ETFs).
Trump Media and Technology Group (TMTG), which is majority-owned by Donald Trump, has announced plans to launch multiple exchange-traded funds (ETFs) and separately managed accounts (SMAs) under the Truth.Fi brand. The company will initially invest up to $250 million in these products, partnering with Yorkville Advisors as the registered investment adviser. Among the planned funds are the Truth.Fi Bitcoin Plus ETF and the Truth.Fi U.S. Energy Independence ETF, which align with Trump’s economic priorities, including support for American manufacturing, domestic energy production, and Bitcoin adoption. Charles Schwab will provide custody services for the ETFs, which will be linked to TMTG’s social media platform, Truth Social, and its streaming service, Truth+.
TMTG chairman and CEO Devin Nunes, who also chairs the President’s Intelligence Advisory Board, positioned these funds as an alternative to “woke” financial institutions and companies accused of engaging in debanking practices. He noted that Truth.Fi’s products would explore various strategies, including Bitcoin-related investments. Bloomberg ETF analyst Eric Balchunas suggested that while these funds may not attract as much capital as major Bitcoin spot ETFs, they contribute to the growing mainstream acceptance of crypto-focused financial products.
TMTG, which went public in March 2024 under the ticker DJT, introduced its Truth.Fi fintech division on Jan. 29. The company has filed trademarks for several ETFs and SMAs and has agreements in place with Yorkville Advisors for investment management. This expansion into financial services follows a broader push by Trump to position cryptocurrency as a key component of his second-term economic strategy. Since embracing Bitcoin in mid-2024, he has actively promoted digital assets, with his administration signing an executive order to explore creating a strategic digital asset reserve.
The move coincides with Republican efforts to shape crypto-friendly regulations. On Feb. 4, congressional leaders announced a working group focused on cryptocurrency and stablecoin legislation. Representative French Hill emphasized the importance of keeping the U.S. competitive in digital finance, while SEC Commissioner Hester Peirce has criticized former SEC Chair Gary Gensler’s regulatory approach, and pledged reforms to support crypto projects previously targeted by the SEC.
Trump’s involvement in crypto extends beyond ETFs. His administration is working on new regulations while his business ventures continue expanding into the sector. Official Trump and Melania meme coins have been introduced, and some Trump-branded products now accept them as payment. Watchdog group Public Citizen has called for a Justice Department investigation into possible federal violations related to Trump’s meme coin activities.
Bitcoin ETFs have seen historic inflows, reaching $107 billion in assets under management and accounting for nearly 6% of Bitcoin’s total supply. Crypto prices have surged 38% since Trump’s reelection, driven by optimism about his administration’s approach. However, skepticism remains, particularly after Trump-branded meme coins briefly hit a $15 billion valuation before collapsing, leading some critics to accuse Trump of using crypto as a cash grab.
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