The pandemic has been rough on the music industry, but that hasn’t stopped Kings of Leon from shaking up the “new normal.”
After a four-year hiatus and delays due to COVID-19, the Nashville-based band is dropping their 8th album — When You See Yourself — via non-fungible tokens... a first for any band.
Fans that want in on the crypto album offering will need to be quick. The auction begins at 12pm EST on Friday and will last for two weeks, with prices ranging from $95 to $2,500.
At the end of the sale, no more tokens will be released, making them a tradable collectible. The album is still being released through normal channels such as Spotify and Apple Music.
The tokens will be released via the blockchain tech company Yellowheart, and will be called “NFT Yourself.”
What Will the NFTs Offer?
There will be three different categories of NFTs, each including unique artwork designed by the band’s creative partner Night After Night. One of the tokens will be an exclusive album package, while another type will have unique audiovisual art.
The third type of token is sure to be a fan favorite, as it gets the owner front-row concert seats for life, a personal driver to the show, a concierge service when they’re there, a meet and greet with the band, and exclusive lounge access.
Dubbed “the golden ticket,” Yellowheart will create 18 of these NFTs as part of the release, with six being auctioned and 12 held to gain value, just like a piece of collectible art.
The founder and CEO of Yellowheart, Josh Katz told the Rolling Stone that:
“Each one of those is a unique NFT with the most incredible Kings of Leon art you’ve ever seen.”
It’s hoped that tickets released via NFTs will breathe new life into an industry defeated by the music subscription model. Yellowheart wants to illustrate just how much control a smart contract can provide, in the hope that the industry will shift to NFTs as a way of engaging fans, releasing tickets minus the middleman, and selling music.
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