Grubhub — which allows users to order food from restaurants and get it delivered — has entered into a partnership with Lolli, a firm giving consumers free BTC for shopping at eligible stores.
Hungry crypto enthusiasts will now be able to earn rewards in Bitcoin.
Grubhub — which allows users to order food from restaurants and get it delivered to their door — has entered into a partnership with Lolli, a firm that gives consumers free BTC when they shop at eligible stores.
"Lolli's mission is to make Bitcoin more accessible to all and in order to do that we must make Bitcoin a part of everyday life. Food delivery is a ritual for many and Bitcoin rewards makes Bitcoin a part of that ritual. Giving users Bitcoin rewards on every Grubhub order is an incredible milestone for Bitcoin adoption, making earning Bitcoin easier and more accessible than ever."
How It Works
Lolli has now been embraced by a number of big brands — including Nike, Microsoft, Sephora, eBay and Staples.
In order for shoppers to claim Bitcoin rewards, they need to add the company's browser extension to Chrome or Firefox, and then shop as normal at an eligible store. From here, they'll earn BTC at the checkout.
Companies offering crypto rewards have won plaudits in recent months for helping to modernize archaic loyalty schemes. Not only do they break down barriers by being accepted at multiple retailers, but the rewards can also be more attractive and easier to claim.
They've also been praised for offering a risk-free way of gaining exposure to crypto that doesn't require consumers to invest their own hard-earned cash into Bitcoin.