CoinMarketCap Diamond Reward Program
Marketing

CoinMarketCap Diamond Reward Program

Created 6mo ago, last updated 6mo ago

CoinMarketCap has launched a feature to allow partners (e.g. launchpads, crypto projects) to run mystery box campaigns on the Rewards page.

CoinMarketCap Diamond Reward Program

Table of Contents

CoinMarketCap Diamond Program Overview

CoinMarketCap has launched a feature to allow partners (e.g. launchpads, crypto projects) to run mystery box campaigns on the Rewards page to reach an audience of 340M+ monthly visitors, which exceeds that of Bloomberg, Reuters, CNBC, WSJ, WellsFargo, Tradingview, and Etoro. (May 2021 SimilarWeb data; Alexa Rank Top 121 site).
1. CoinMarketCap will list details of the ‘Diamond Reward (NFT/Coupon/Mysterybox)’ event(s) on the Rewards page. (Log-in required).

2. Partners will share a list of Unique Promo Codes which will be uploaded to the ‘Diamond Reward (NFT/Coupon/Mysterybox)’.

3. Users will use CoinMarketCap Diamonds to purchase a ‘Diamond Reward (NFT/Coupon/Mysterybox)’.

4. Partners will select and distribute the rewards in accordance with the policies on their respective platforms.
a) Coupon & Mysterybox Reward: Users will be redirected to the Partner’s platform to redeem the reward with "Unique Promo Codes".

b) NFT Reward:  CoinMarketCap will collect the user’s wallet address when the user purchases the NFT by diamond and CoinMarketCap will share the list of wallet addresses to the Partners. Partners will distribute the NFT to the wallet address directly.
* [Optional]: If there is a desire to get winners to perform a series of tasks, this must be clearly communicated up front in the campaign instructions prior to the campaign’s launch. The onus will be on the Partner to create the verification mechanisms on their platform (e.g. a form/portal hosted by the partner)  to ensure that the winners perform the selected tasks prior to the redemption of the code.

5. All campaigns must have a reward value >USD 20K

6. Do not (i) include any affiliate URLs/codes or call to action to trade/register on an exchange, (ii) make any mention of chance/lucky draw/sweepstakes that connotes any element of luck/chance, or (iii) stipulate that users purchase anything to qualify for the Mystery Box.  

7. Lastly, the terms have to expressly mention that the Partner is solely responsible for the selection and distribution of assets to the winners. 

8. Failure to comply will be met with immediate rejection.

Campaign Workflow

1. Finalize ‘Diamond Reward (NFT/Coupon/Mysterybox)’ Details (Co-led by Partner & CoinMarketCap)
2. >USD20K Reward Value: The campaign will run until the rewards are fully depleted. The start date is assigned by CoinMarketCap.
3. Partners will work with the CoinMarketCap team to finalize the campaign parameters

a) Partners must fill out the related form below and provide a list of unique promo codes that is at least equal to the number of winners. These promo codes will be uploaded to the MysteryBoxes & Coupon

b) [Optional] If there is a desire to get winners to perform a series of tasks, this must be clearly communicated in the campaign instructions prior to the campaign’s launch. The onus will be on the Partner to create the verification mechanisms on their platform (e.g. a form/portal hosted on the partner’s portal)  to check whether the winners had indeed completed the tasks prior to the redemption of the code.

Mystery Box Reward Campaign (Led by CoinMarketCap)
1. CoinMarketCap will list the Mystery box campaign on the rewards page (log-in required) with pertinent information on how to participate.

2. MysteryBox (Token/Coupon/NFT/etc) Provider Form:‍ https://coinmarketcap.jotform.com/212071312885956


Coupon Reward Campaign (Led by CoinMarketCap)
1. CoinMarketCap will list the Coupon reward campaign on the rewards page (log-in required) with pertinent information on how to participate.

2. Coupon Provider Form: https://coinmarketcap.jotform.com/212074225885962


NFT Reward Campaign (Led by CoinMarketCap)
1. CoinMarketCap will list the NFT reward campaign on the rewards page (log-in required) with pertinent information on how to participate.

2. Limited-Edition NFT Provider Form:‍ ‍https://coinmarketcap.jotform.com/212071018385954


How To Participate
1. Users can interact with the ‘Join Mystery box’ button during the campaign period.
2. Users can view instructions on how to participate and potentially receive a reward code.
3. Distribution (Led by Partner; CoinMarketCap will not handle the distribution)

Coupon & Mystery Box Campaign
1. Winners will receive a promo code when they purchase the reward by diamond(s).
2. Winners will be directed to the Partner’s platform to redeem the reward with a promo code.
3. All queries about distribution/results will be funneled to the Partner.

NFT Reward Campaign
1. Winners will submit their wallet address (ERC-20, BEP-20, etc).
2. CoinMarketCap will share the list of wallet addresses with the Partners.
3. Partners will distribute the NFT to the wallet address directly.


Campaign Example

User logs in to Reward Page

NFT Reward Example

Discount Voucher/Coupon Example

Mystery Box Reward Example


We're looking forward to your submissions! Please note, due to the increased amount of submissions, it may take some time to review your application. The above form is a request form and does not equate to the mandatory obligation to execute the submitted requests.

Have a Great Day :)
by CoinMarketCap
Terms and Conditions: CoinMarketCap reserves the right to disqualify actions that are deemed to be irregular or illegally bulk registered accounts, as well as actions that display attributes of self-dealing or manipulation. CoinMarketCap reserves the right to cancel or amend any Activity or Activity Rules at our sole discretion. Risk warning: Cryptocurrency is subject to high market risk. Please make your trades cautiously. CoinMarketCap will make best efforts to choose high-quality coins, but will not be responsible for your trading losses (https://coinmarketcap.com/terms) (https://coinmarketcap.com/privacy). (https://coinmarketcap.com/disclaimer) (https://coinmarketcap.com/faq). By accessing and using CoinMarketCap services, you represent and warrant that you have not been included in any trade embargoes or economic sanctions list (such as the united nations security council sanctions list), the list of specially designated nationals maintained by ofac (the office of foreign assets control of the U.S. Department of the treasury), or the denied persons or entity list of the U.S. Department of commerce. CoinMarketCap reserves the right to choose markets and jurisdictions to conduct business, and may restrict or refuse, in its discretion, the provision of CoinMarketCap services in certain countries or regions. Winners will be contacted via Email. By registering to use a CoinMarketCap Airdrop, you represent and warrant that (i) as an individual, you are at least 18 or are of legal age to form a binding contract under applicable laws; (ii) as an individual, legal person, or other organization, you have full legal capacity and sufficient authorizations to enter into these Terms; (iii) you have not been previously suspended or removed from using CoinMarketCap Services; (iv) you are a non-U.S User, unless you only log on to websites for U.S. Users and use CoinMarketCap Services for U.S. Users. If you act as an employee or agent of a legal entity, and enter into these Terms on their behalf, you represent and warrant that you have all the necessary rights and authorizations to bind such legal entity; (vi) your use of CoinMarketCap Services will not violate any and all laws and regulations applicable to you, including but not limited to regulations on anti-money laundering, anti-corruption, and counter-terrorist financing.
242 people liked this article