Solana-based meme coin Gigachad (GIGA) saw a 15% spike after the meme's iconic figure, Ernest Khalimov, endorsed it on Instagram.
Solana-based meme coin Gigachad (GIGA) saw a 15% spike after the meme's iconic figure, Ernest Khalimov, endorsed it on Instagram. Soon after, renowned bodybuilder Mike 'Titan' O’Hearn also backed the project, boosting its popularity.
Ernest Khalimov, known as Berlin 1969 on Instagram, became famous as the face of the gigachad meme. His hyper-muscular physique and defined features turned him into the embodiment of the internet's "chad," a term describing an alpha male.
Years later, the meme inspired the creation of a Solana-based token, which has gained endorsements from Khalimov, UFC fighter Paulo Costa, and bodybuilder Mike O’Hearn. The GIGA team attributes this success to their sports brand, Giga Fitness, which they promote alongside the coin.
On Tuesday, O’Hearn shared a meme referencing Gigachad, and Khalimov followed with an Instagram post of himself tossing a Giga Fitness t-shirt, garnering over 91,000 likes in just 20 hours. Khalimov also featured Giga Fitness in his Instagram, further amplifying the coin's reach.
Following these endorsements, GIGA's market capitalization soared to $213 million before settling at $210 currently, according to CoinMarketCap data. GIGA is currently trading at $0.02279, up over 48% in the past 7 days.
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