Airtel Africa Plc has recently announced the appointment of Carl Cruz as the new managing director and CEO…
Airtel Africa Plc has recently announced the appointment of Carl Cruz as the new managing director and CEO of their subsidiary, Airtel Nigeria.
On Thursday, the telecommunications company announced that Cruz will assume his new role on May 5, succeeding C Surendran.
According to the statement, Cruz, who holds a Bachelor’s degree in marketing management from the University of De La Salle, Philippines, will also join the executive committee as the regional operating director and will be reporting to Segun Ogunsanya, chief executive officer (CEO), Airtel Africa Group, as well as the board of its subsidiary, Airtel Nigeria.
Regarding the appointment, Ogunsanya expressed confidence that Cruz’s wealth of expertise would contribute significantly to the company’s growth.
“Cruz brings to Airtel Africa a wealth of business experience, exceptional track record and strong values”
Airtel Africa CEO
“He has a solid record of accomplishment as a strategic and transformational business leader who thrives on problem-solving and building strong teams to deliver business growth. We look forward to working with him to steer our largest region and to deliver on our corporate purpose of transforming lives,” Ogunsanya affirmed.
Read also: Airtel, MTN tops list of most valuable companies in Nigeria after Q1 2023
Cruz’s wealth of experience and the benefits to Airtel Nigeria
The telecom company affirmed that Cruz has over 31 years of business and corporate experience from multiple geographies across Africa and Asia.
“In his most recent position, Cruz served as the chief executive officer and managing director of Unilever in West Africa, with responsibility and oversight of three listed operating companies, including Nigeria, Ghana, and Francophone Africa,” the statement reads.
Read also: Airtel Nigeria launches eSIM, joins 9mobile and MTN
“He was a board member in the role of executive director in Unilever Nigeria Plc and a non–executive director in the board of Unilever Ghana representing Unilever as a shareholder.”
Previously, Cruz held the position of chairman and managing director at Unilever Sri Lanka. He also held leadership positions at Unilever Philippines and Hindustan Unilever India.
The marketing expert is said to have managed strategic and directional responsibility in sales, distribution, customer and brand development, trade development and commercial engagement.