Ethereum

Big Finance

Digital asset manager Bitwise released its first spot Ether (<a href="https://cointelegraph.com/ethereum-price">ETH</a>) exchange-traded fund commercial on Thursday, allowing non-fungible token (NFT) enthusiasts to mint the 39-second clip on Ethereum.
“Capture a piece of crypto history: the 1st national TV spot minted as an NFT,” Bitwise <a href="https://x.com/BitwiseInvest/status/1803798912114770091" target="_blank" rel="noopener nofollow">claimed</a> in a June 20 X post. 
Bitwise themed the ad on Ethereum, operating 24/7 while “big finance” sleeps, seemingly taking inspiration from an Apple ad comparing Mac computer devices to PCs in the early 2000s.
The Bitwise ad consists of a dialogue between a casually dressed, younger man representing Ethereum and an older man in a nightgown with business attire underneath (representing “Big inance”) who is hopping into bed at the close of trading hours.
“You’d want a little shut-eye too if you’ve been moving billions around the world," says Big Finance rather proudly.&nbsp;
“Well, actually, I do.” the Ethereum man replies. "Stablecoins, NFTs, loans, people can access me 24/7 [...], but look, everyone's different. You should get some rest,” he says as he tucks "Big Finance" into bed.&nbsp;
<blockquote class="twitter-tweet">
 Unlike Big Finance, Ethereum doesn't clock out at 4 p.m. <a href="https://t.co/0gCJi3wlXp">pic.twitter.com/0gCJi3wlXp</a>— Bitwise (@BitwiseInvest) <a href="https://twitter.com/BitwiseInvest/status/1803789737620078875?ref_src=twsrc%5Etfw">June 20, 2024</a>
</blockquote> 
Bitwise described the ad as a "piece of history."
1,198 mints of the 39-second clip have been made so far from 530 unique minters, according to the Zora Network, an Ethereum layer-2 solution focused on artists and brands.
According to Bitwise, 50% of the NFT proceeds will go to Protocol Guild, a collective funding mechanism created by Ethereum core contributors. 
The remaining 50% will go to the ad’s two actors, Jamie Kaler and Michael Tacconi. 
Protocol Guild, Kaler and Tacconi have earned a combined $1,865 or 0.53 Ether from the NFT mint so far.
Related: <a href="https://cointelegraph.com/news/franklin-templeton-spot-ethereum-etf-sec-united-states">Spot Ethereum ETF 'fee war' begins as Franklin Templeton discloses fees</a>
Last month, Bitwise and seven other firms had their 19b-4 applications approved to list <a href="https://cointelegraph.com/learn/spot-ethereum-etf">spot Ether ETFs</a> by the United States Securities and Exchange Commision on May 23. 
Bitwise amended its S-1 registration statement on June 18 to include a potential <a href="https://cointelegraph.com/news/bitwise-amends-spot-ethereum-etf-pantera-capital-share-buy">$100 million investment</a> into the Bitwise Ethereum ETF upon its trading launch.
S-1s are the last filing that must be approved by the SEC before the <a href="https://cointelegraph.com/learn/different-types-of-etfs">Ether products can launch.</a>
They may <a href="https://cointelegraph.com/news/spot-ethereum-etf-ether-eric-balchunas-bloomberg">launch as early as July 2</a>, according to Bloomberg ETF analyst Eric Balchunas.
VanEck recently&nbsp;<a href="https://cointelegraph.com/news/vaneck-ethereum-etf-ad-after-sec-approval">released its own spot Ether ETF ad,</a> which it unveiled within an hour of the SEC approving the 19b-4 filings. 
Magazine:<a href="https://cointelegraph.com/magazine/crypto-voters-are-already-affecting-the-2024-presidential-election/"> Crypto voters are already disrupting the 2024 election — and it’s set to continue</a>

Bitwise’s latest Ethereum ad can be minted as an NFT

Cointelegraph

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