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Women's sports bars across the United States were filled with cheering fans as the Minnesota Lynx triumphed over the New York Liberty in the Women's National Basketball Association (WNBA) Commissioner's Cup Championship on June 25. The celebration was sponsored by Coinbase, which also backed the game.
<h2 id="coinbase-takes-a-new-spin-on-sponsorships">Coinbase takes a new spin on sponsorships</h2>
At the Sports Bra in Portland, Oregon, the bar was filled to its capacity of 56 people, who enjoyed bar food and one free glass of beer or wine — no free cocktails, not even for Cointelegraph — and received a free T-shirt after they responded to invitations from the WNBA or Coinbase. Similar scenes unfolded in bars in New York City, St. Paul and Seattle.
Coinbase has <a href="https://cointelegraph.com/news/coinbase-announces-multiyear-partnership-with-nba-and-wnba">supported the NBA and WNBA</a> for the last three years as part of a multiyear deal. It was good timing. “The growth in the league [WNBA] has been huge. Selling out stadiums — that’s the first time it’s happened in the last couple of years,” Sports Bra operations manager Katie Leedy told Cointelegraph. 
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 <img src="https://s3.cointelegraph.com/uploads/2024-06/e9ad4476-d794-4db5-8b49-62e4584d476a.jpeg" alt="" title="">
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 Sports Bra operations manager Katie Leedy. Source: Cointelegraph/Derek Andersen
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Related: <a href="https://cointelegraph.com/news/coinbase-partners-with-esports-gaming-organization-competing-in-league-of-legends">Coinbase partners with esports gaming organization competing in League of Legends</a>
Coinbase approached Sports Bra owner Jenny Nguyen to suggest the watch party, Leedy said, and the bar’s management coordinated the event directly with the crypto exchange. Coinbase chief marketing officer Kate Rouch told Cointelegraph:
<blockquote data-ct-non-breakable="true">
 “Encouraging women to participate in an updated, more empowering financial system is one reason we choose to partner with the WNBA. […] We’re proud to support female athletes, women-owned small businesses, and to celebrate in person with dedicated WNBA fans.”
</blockquote>
<h3 data-ct-non-breakable="true" id="a-booming-market">A booming market</h3>
<figure data-ct-non-breakable="true">
 <img src="https://s3.cointelegraph.com/uploads/2024-06/32cfb313-0dbf-4611-9ee5-f3a424cf03aa.png" alt="" title="">
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 Source: Instagram/WNBA and NBA
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</figure>
The Sports Bra, which opened in February 2022 and claimed to be the world’s first women's sports-only bar, is booming along with women’s sports. Nguyen reportedly made $1 million in revenue in the first eight months of its operation after <a href="https://pdx.eater.com/2024/4/23/24138345/sports-bra-national-franchise-womens-sports-bar-investment" target="_blank" rel="noopener nofollow">funding</a> its creation through a Kickstarter campaign.
The bar is planning to expand nationwide through franchising after an <a href="https://thesportsbrapdx.com/announcements/776-foundation-invests-in-the-sports-bra" target="_blank" rel="noopener nofollow">investment</a> from Reddit co-founder Alexis Ohanian’s 776 Foundation.
Magazine: <a href="https://cointelegraph.com/magazine/polkadot-indy-500-driver-conor-daly-dad-holds-dot/">Polkadot’s Indy 500 driver Conor Daly: ‘My dad holds DOT, how mad is that?’</a>

Coinbase sponsors WNBA cup, hosts fans at women’s sports bars

Зміст

Cointelegraph

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