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David Vance

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At a brief session in Lagos, Facebook’s parent company, Meta shared strategies to leverage Facebook for monetization and community building as well as best practices to note with notable Nigerian influencers and content creators. 
Speaking to journalists after, Meta’s Corporate Communications Manager for Sub-Sahara Africa, Oluwasola Obagbemi told journalists that the creators at the event shared their experiences from leveraging Facebook for monetization and community building. Representatives of Meta at the event also discussed various monetization strategies, including product offerings, onboarding processes, and eligibility criteria with the creators in attendance. 
“When our president of Global Affairs visited Lagos, he did mention that, at some point, we will launch monetization across Africa. The purpose of the session with the creators was to celebrate creativity, have some fun and share useful tips that will help them make the best of the new monetisation feature on Facebook”, she explained. 
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 Nigerian creators with the Meta team in Lagos…
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She shared case studies of four notable content creators on the platform and their global impact. These include: 
<ul> 
 <li><a href="https://www.facebook.com/markangelcomedy" target="_blank" rel="noreferrer noopener">Mark Angel</a>: a creator who has leveraged Facebook’s reach to share his humour with a larger audience with testimonies from countries such as China and Malaysia. Mark has 22 million followers on Facebook. He has also partnered with other creators for joint reels and magnified their comic characters in the videos to support their creative journeys.</li> 
 <li><a href="https://www.facebook.com/groups/yorochitv" target="_blank" rel="noreferrer noopener">David Obi</a>: the founder of YorochiTv Facebook Community with 537,000 members. His community has launched Initiatives like Open Mic Week and Mr. &amp; Miss Yorochitv (a fashion project) have not only reinforced their community’s mission but also boosted their popularity among young people.</li> 
 <li><a href="https://www.facebook.com/aprokodoctor" target="_blank" rel="noreferrer noopener">Chinonso Egemba</a>: popularly known as Aproko Doctor, Chinonso predominantly uses reels which are perfect for quick tips and health facts, to capture the audience’s attention. He has 1 million followers. Despite being a medical doctor, he allocates specific time for content creation to ensure that creating content does not interfere with his job.</li> 
 <li><a href="https://www.facebook.com/foodiesspice" target="_blank" rel="noreferrer noopener">Gina Ehikodi</a>: known as Foodies&amp;Spice, Gina She became a full-fledged content creator on Facebook when she discovered she could get instant audience feedback on the platform more than she gets from her TV show. She organises the FOODAHOLIC FESTIVAL, currently in its 6th year, from her Facebook Community.</li> 
</ul> 
Read also: <a href="https://technext24.com/2024/06/28/facebook-monetization-explained-here-is-all-you-need-to-know/" target="_blank" rel="noreferrer noopener">Facebook monetization explained: Here is all you need to know</a> 
<h4 id="other-monetization-updates" class="wp-block-heading">Other Monetization updates</h4> 
Rof Maneta, Meta’s Strategic Partner Manager, Global Partnerships, for Sub-Sahara Africa shared monetization strategies, onboarding processes, and eligibility criteria that creators must note. 
One of these is the eligibility criteria for in-stream ads. In-stream ads are short ads that can appear before, during or after videos. They include: 
<ul> 
 <li>The creator must have an existing page or professional profile to publish your video</li> 
 <li>Must have generated 60,000 total minutes viewed in the past 60 days</li> 
 <li>Must pass and remain compliant with our Partner Monetization Policies</li> 
 <li>The creator’s page or professional profile must have at least 5,000 followers</li> 
 <li>The creator must be in a supported country and over 18 years of age</li> 
 <li>The creator’s page or professional profile must have at least 5 active videos</li> 
</ul> 
Rof noted specifically that Ads on Facebook Reels are not open to every creator. It is by invitation only to creators that the Facebook team finds eligible. 
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 Types of Facebook in-stream ads…
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It is one thing to be eligible for monetisation. It is another task to be able to maintain the monetisation feature. According to Rof, creators must follow the Facebook Community Standards, Partner Monetization Policies and Content Monetization Policies to maintain their status. 
Things to avoid include posting unoriginal content, using prohibited formats, using engagement baits, using watch baits and posting contents that fall into the <a href="https://transparency.meta.com/en-gb/policies/community-standards/" target="_blank" rel="noreferrer noopener">prohibited categories</a>. 
<h4 id="the-future-of-facebook" class="wp-block-heading">The Future of Facebook</h4> 
Meta’s Product Communications Manager, Betty Ansah shared insights into Facebook’s evolution to meet changing user expectations, especially among young adults (18-29 years old). According to her, the social media platform’s vision is anchored on two trends, going forward: changing user expectations and building AI-enabled product capabilities. 
“Our vision for Facebook is simple: Facebook is for social discovery that opens your world in big and small ways. We have always been social, and we’ve always helped people discover things. But, just like Tom Alison, Head of Facebook said in May, the way that people want to do this is changing, so we’re evolving our product accordingly”, she explained. 
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 Facebook’s new updates
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She noted that Facebook aims to improve content recommendations using AI, expanding the reach for creators like Mark Angel. She also noted that the social platform’s new model architecture will provide more relevant content, surfacing content across Instagram and threads. 
“By the end of 2026, our goal is to have the world’s best recommendation technology”, she said. 
The speakers also explained that Facebook’s approach to addressing misinformation, including fact-checking partnerships and reducing the visibility of false content.

Monetization: Meta shares best practices, future plans with creators in Lagos

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