MiL.k

Avalanche

<p>Milk Partners, the operator behind a South Korean blockchain-powered platform delivering an integrated service for reward points, <a href="https://zdnet.co.kr/view/?no&#61;20230925145258" rel="noopener noreferrer nofollow">announced</a> yesterday that its app, MiL.k, has achieved compatibility with OK Cashbag. This integration is notable as OK Cashbag enjoys a substantial presence in the nation, with a user base exceeding 20 million.</p><h2 id="header-0">Enhanced utilization of reward points</h2><p>Through this collaborative initiative, MiL.k aims to facilitate enhanced utilization of reward points for customers of both entities.</p><p>MiL.k allows point collectors to swap their points across diverse domains like travel, leisure, and shopping, introducing a new approach to utilizing reward points. The company has been forging collaborations with notable companies, including conglomerate Lotte, convenience store chain CU, theater franchise Megabox, travel platform Yanolja, Malaysian budget airline AirAsia, and Indonesian loyalty platform GetPlus.</p><h2 id="header-1">Expanding Web3 services</h2><p>The point exchange service is part of <a href="https://medium.com/&#64;coinness.gl/sk-planet-and-milk-partners-to-propel-blockchain-ecosystem-development-edc1501ea031" rel="noopener noreferrer nofollow">a strategic partnership agreement</a> signed by Milk Partners and SK Planet, the operator of OK Cashbag, in June. Beyond loyalty programs, the two companies plan to maintain collaboration efforts to expand Web3 services. In particular, they will cooperate to enhance the ecosystem of the UPTN blockchain, jointly developed by SK Planet and Ava Labs, utilizing Avalanche Subnet technology.</p><p>Cho Jung-min, CEO of Milk Partners, said that the utility of MiL.k has increased thanks to its partnership with OK Cashbag, whose points are accepted at numerous retailers both online and in-store. He added that the company will explore more partnerships to provide a wider range of tangible benefits to both corporate partners within the MiL.k alliance and app users.</p>

Milk Partners Achieves Integration with OK Cashbag, Elevating Reward Point Utility

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