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<p>CJ ONE, a lifestyle membership service operated by digital service company CJ OliveNetworks of South Korean conglomerate CJ Group, <a href="https://news.mt.co.kr/mtview.php?no&#61;2023082914265978144" rel="noopener noreferrer nofollow">announced</a> on Tuesday that it will sell 3,000 digital membership NFTs for its new lifestyle service, PRISM ONE. This comes as part of efforts to enhance brand value and boost customer benefits.</p><p>“The PRISM ONE Membership NFT is an important milestone that reflects changes within CJ ONE. As a lifestyle membership, our brand will strive to provide unique experiences in all aspects of our members’ lives,” said Ha Jae-young, Head of Data Marketing at CJ OliveNetworks.</p><h2 id="header-0">Tier benefits</h2><p>The NFTs are categorized into four tiers — Basic, Special, Premium, and Prestige — with higher tiers offering more benefits. Depending on the tier, which will be decided randomly, customers can receive up to 10,000 CJ ONE membership points per month and eight times the number of points that they accumulated the previous month over a period of half a year.</p><p>CJ ONE points can be used like cash at various CJ Group subsidiaries that offer services in culture, dining, shopping, and entertainment, as well as over 30 brand partners such as cafe Mega MGC Coffee, convenience store CU, and refinery company Hyundai Oilbank.</p><p>10 customers with the Prestige NFT will also be chosen to receive benefits worth KRW 1 million, including welcome packages from CJ The Market, CJ Group’s online grocery shopping mall, and accommodation vouchers to use at Starville, a luxury “glamping” — a portmanteau of “glam” and “camping” — site.</p><h2 id="header-1">Limited sales and resell opportunities</h2><p>Minted with a new brand identity design, the NFTs will be sold for KRW 45,000 each on the NFT trading platform Pala starting from 7 PM (Korea Standard Time) on September 13. Customers who participate in an event until September 3 can win a chance to purchase them at a discounted price of KRW 42,000 prior to the public sale. Payments can be made with Polygon tokens (MATIC) or Korean won, and digital wallets Klip and MetaMask are also supported, the company said. In particular, the NFTs can be resold on trading platforms like Pala.</p>

CJ ONE to Sell 3,000 NFTs for New Membership Service

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