Stronger

Leading ride-hailing company, <a href="http://bolt.eu" target="_blank" rel="noopener">Bolt</a>, is offering drivers a 15 per cent commission kickback bonus. This was revealed in a message the company sent to drivers and seen by Technext. According to the message, the offer which started today, would last from 5 am to 11:59 pm. 
The message also revealed that drivers must have completed five trips in a day to qualify. Thus, the commission kickback bonus will only commence with the sixth trip where they will get back 15 per cent of the commission paid for that trip and others after it. As a condition, the driver is also required to achieve a 40 per cent acceptance rate and 55 per cent completion rate for those five trips to be eligible for the bonus. 
“Get 15% commission kickback bonus by just driving five trips. Just finish five trips in a day with 40% Acceptance Rate and 55% Completion Rate to get 15% commission kickback bonus on all your trips,” the message reads. 
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 <img loading="lazy" decoding="async" width="800" height="1064" src="https://technext24.com/wp-content/uploads/2023/11/Mohammed-Yusuf-Bolt.jpg" alt="Bolt Nigeria to launch NIN and selfie verification for riders and drivers" class="wp-image-222174">
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 Yahaya Mohammed, Bolt Nigeria Country Manager
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<h4 id="bolt-appears-to-be-struggling-to-keep-drivers-on-its-platform" class="wp-block-heading">Bolt appears to be struggling to keep drivers on its platform</h4> 
This is coming as the company appears to be struggling to keep drivers engaged on its platform amid tightening competition from its competitors. A recent Technext poll conducted among e-hailing drivers revealed that Bolt emerged as the least popular e-hailing app of the Big Three apps also comprising Uber and InDrive. 
According to the results of the polls, InDrive recorded forty-seven point four per cent (47.4%) of the total votes to make it the most preferred app for drivers. Nigeria’s premier e-hailing platform, Uber came second with thirty-one point five per cent (31.5%) of the total recorded. Bolt which has been under pressure for a while emerged third after polling just fifteen point eight per cent (15.8%) of the total votes. 
See also: POLL: <a href="https://technext24.com/2024/05/27/indrive-emerges-preferred-app-nigeria/">Indrive is the most preferred app for Nigerian e-hailing drivers, Bolt falls lower</a> 
Essentially, Bolt is two times less popular than Uber and three times less popular than InDrive among driver communities. When asked, the drivers attribute Bolt’s dwindling popularity to its ‘acceptance rating’ system. 
The acceptance rate is a metric that shows the percentage of orders drivers have accepted from their last 100 requests. A healthy acceptance rate is above 80 per cent. An acceptance rate lower than 60 per cent is unacceptable and punishable by being blocked from the platform. With the latest development, it appears the e-hailing company is now pushing its acceptance rating even lower, with a rating of 40 per cent being the minimum acceptable to qualify for its commission kickback bonus. 
Bolt is also struggling to keep its passengers because naturally, the passengers go where the drivers are. And so far, it appears they are not very much on the platform. To keep riders on the platform, the company has continuously depended on having one of the cheapest fares of the ride-hailing companies. While this has made it desirable to the passengers, it is, however, further alienating it from the drivers who are choosing rival apps in a bid to force passengers to meet them there. 
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 <img loading="lazy" decoding="async" width="2560" height="1707" src="https://technext24.com/wp-content/uploads/2023/10/Bolt-scaled-1.jpeg" alt="denies allegations of illegal commission," class="wp-image-217799">
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 Bolt is enticing drivers with various initiatives
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The company claims its drivers are at the heart of its business. To buttress this claim, it has rolled out a series of programs aimed at strengthening its bond with drivers. The most recent of these initiatives is a Drivers Novelty Match which was held on June 12. 
The event which Bolt seems to want to make a yearly event, is themed “Building a Stronger Community” and aims to strengthen the relationship between itself and its drivers, fostering a sense of partnership, demonstrating the platform’s commitment to their well-being, and recognising the instrumental role that drivers play in the ride-hailing ecosystem. 
The company also recently partnered with credit technology company, Advancly to offer short-term loans to drivers on its platform. The initiative aims to support drivers’ financial needs, enabling them to receive up-front earnings and boost their productivity. This initiative, however, is pegged to a reward level system which means drivers need to have operated with a high degree of consistency on the opp to qualify. 
The company’s overarching strategy, therefore, appears to be bonding with enough drivers with the aim of building a large community of drivers loyal to its platform. These initiatives, while lofty, do not address the drivers’ concerns about improved earnings.

Bolt entices drivers with 15% commission bonus as it struggles to keep them on its platform

Technext.ng

Další články publikované 23. 7. 2024

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