PUBLISH

On April 26, PUBLISH CEO Sonny Kwon gave a presentation at the World Journalists Conference 2022 (WJC2022), a three-day event hosted by the Journalists Association of Korea (JAK).Due to the COVID-19 pandemic, the conference was held in a hybrid format. Korean journalists and foreign correspondents joined offline at the Korea Press Center in Seoul, while overseas journalists were invited to watch a <a href="https://youtu.be/MhKx7NUaQkQ?t&#61;960" rel="noopener noreferrer nofollow">live broadcast</a> of the event via the JAK’s YouTube channel.During his presentation, entitled “Blockchain-based news ecosystems,” Sonny discussed the problems facing the news industry and how PUBLISH is using blockchain technology to tackle these problems.Among the solutions presented was PUBLISHlink, PUBLISH’s read-and-earn solution, which allows news media organizations to reward their readers in cryptocurrency for completing certain actions such as reading and sharing articles. “The rewards can create loyalty and increase direct visitation,” effectively turning news readers into “active stakeholders,” Sonny said.In addition to PUBLISHlink, Sonny introduced several other PUBLISH-led initiatives, including the use of media NFTs (non-fungible tokens) to combat misinformation and a DID (decentralized identifier)-based press credentialing and authentication system for journalists.In concluding his speech, Sonny remarked that PUBLISH is “building a secure and transparent newspaper ecosystem for balanced journalism free from manipulation and misinformation.”“Our mission is to make news smart again and give all news publishers and journalists the tools to do what they do best and worry less about the bottom line,” he added.

World Journalists Conference: News outlets can turn readers into “active stakeholders” using blockchain technology, says PUBLISH CEO

PUBLISH

Další články publikované 4. 4. 2023

Building the Token Economy on Nexa: Token API

SEC Pushes Hard-Line Anti-Crypto Agenda Under Guise of ‘Investor Education Resources’

PUBLISH launches Telegram promotion with KRW 1 million in cash prizes for participants

Ethereum Outperformed Cryptomarket After SVB and Fed’s Crackdown

PUBLISH grants 206,000 NEWS to 106 journalists from 13 media outlets in first month of 5-month gi...

2nd NEWS giveaway: Earn up to 7x more NEWS when you read and share news

Join our free newsletter for daily crypto updates!