## What is Umoja (UMJA)

Have you ever head the saying, 'make your money work for you?" The moniker infers that the savvy investor should always find a way to make their money make money through prudent investment. 

However, the saying is much easier said than done. In order to invest prudently, one must do research, learn how to trade, and be able to access real estate, stock, and private equity accounts that have strict onboarding requirements. Thus, 99.9% of retail investors are paywalled from the best investment opportunities - and this is how the market is purposely designed. 

Umoja is an asset management protocol that uses 'smartcoins' to automate money, enabling money itself to autonomously minimize risk & optimize returns. Just like a Tesla can drive itself, smartcoins can trade themselves to get you to your preferred financial destination.

## Smartcoins > Traditional Assets

Traditional assets, including all crypto, fiat currencies, and otherwise, cannot self-manage risks or yields. If the market takes a turn for the worse, so does the asset's value. Even during bull-runs, such assets are unable to optimize their own returns, leaving retail investors at a massive disadvantage in contrast to their whale and institutional investor counterparts, who leverage asset managers and automated trading strategies to get ahead. In contrast, Smartcoins are AI-driven, equipped with quant & DeFi-native trading strategies that proactively enhance holder returns.

Umoja

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