Lumiii is an entertainment brand – specifically, a tween anime and convergence lifestyle brand – that uses interactive storytelling, learn-to-earn gaming, and DeFi, to build the next generations of skilled and conscientious people. Lumiii is training the untrainable and banking the unbankable people of the world with its 360 ecosystem, comprised of world-class animation, play-to-earn gaming, NFTs, a network of platforms (learn-to-earn, AR Metaverse, Family DeFi), and consumer packaged goods – crafted by Secret Pirates: A AAA team comprised of the world’s leading storytellers, designers, developers, marketers, and operators.

Lumiii solves a massive global problem: No access and no guidance. There are currently zero co-engagement experiences or onboarding resources for families in Web3 – problematic, considering that only 49% of parents talk to their kids about crypto, but over 86% of kids ask their parents about crypto. Bigger than that, there are no gamified learning resources on the United Nation’s Sustainable Development Goals (UN SDGs) or future-needed job skills like product marketing, game development, and machine learning – all of which are critical for individuals and families throughout the world. 

Lumiii provides free gamified and incentivized education on the UNSDGs, Web3 essentials, and future-needed job skills. Through its partnership with UCL EdTech Labs, Lumiii's learn-to-earn platform, LumiiiAcademy, will be reaching over 10M students around the world.

The Lumiii ecosystem is the bridge that brings families into the new Web3 world. It is a multi-year project, split into three distinct phases.

Lumiii’s animated series, The Secret Order of Lumiiis, produced by Oscar-nominated and BAFTA-winning storytellers who have worked with Disney, Netflix, Adult Swim, and more, is embedded with hidden QR codes that lead viewers to LumiiiToken and LumiiiNFT rewards; the majority of the QR codes lead to LumiiiAcademy, where users complete free learning modules in exchange for premium NFTs from Lumiii and other entertainment brands. This, combined with their AR Trading Card fighting game LumiiiFantasy, make up phase one of Lumiii. 

Phases two and three of Lumiii consist of PFP and Music NFT projects, consumer goods including Lumiii gift boxes with Lumiii toys and physical LumiiiTokens, an AR Metaverse platform, and culminating with a family-oriented DeFi platform. 

Lumiii, through its amalgam of entertainment, gaming, education, finance, and technology is on the cutting edge of global convergence. 

The creator of Lumiii is Award-winning artist and storyteller Ali Badshah.

Highlights

• Winner of the 2022 World EdTech Startup Challenge
• Top 20 Pitches out of over 1200 startups at Collision 2022
• Lumiii’s key creatives have worked with Disney, Netflix, Hulu, NBC, Paramount, CBC, Adult Swim, and have collectively earned and been nominated for Oscars, Golden Globes, BAFTAs, Annie Awards, Canadian Screen Awards, and more.

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