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BWLD

Overall monetization strategy is volume-based. A low barrier to entry will allow user acquisition in high volumes, which suits a low LTV subcontinent audience. Based on our research and observations of selling in subcontinental markets, we’re aiming for the following 4 core revenue streams.

Ownership of digital assets (Avatars, player cards, consumables for improved in-game performance.) Fee revenue via Marketplace transactions, platform commission on staked matches, and premium content. In-app ad revenue, sponsorship, and brand integrations. Userbase monetisation by converting web2 ‘users’ into web3 ‘active wallets’ with a revenue share on wallet creation and transactions.

Efforts to support stable monetization -

Airdrop of entry-level NFTs ( Selling price between 1$-10$) to new users, with a user journey involving upgrading & upskilling to monetize such assets properly. This is aimed at giving most users a taste of actual ownership of an in-game asset, prompting a change in notion from “expenditure” to “investment”. While the core gameplay remains F2P, user behaviour in an ecosystem where they interact with other users who play and trade with real money daily encourages F2P audiences to try their hands on the same, driving larger paying audiences, albeit with slightly lesser LTV.

Bowled has created an integrated product and marketing strategy to primarily lead with product-led growth. They’ve created thoughtful and intricate user journeys, loops and other mechanisms to drive growth. Here’s a breakdown of their growth strategy:

Product and Partnerships-Led Growth

Their partnerships with IP holders, gaming guilds, and communities such as Axie Infinity, Earn Alliance, YGG and more enable access to 10 million+ web3 gamers and passionate sports fans. The free-to-play, play-and-earn hypercasual games help them acquire customers at low cost and other modules, such as mid-core strategy and fantasy games, where users make an investment, increase the conversion rate and LTV. They’ve created a referral system with attractive rewards, daily quests, user journeys, push notifications, and a reward system to ensure growth in user base, high engagement and retention.

Marketing-Led Growth

They’ve launched multiple community programs, such as the Campus Captains Program, which helped us reach audiences online and offline in masses, the BYOG (Build Your Own Game) Program, the Build With Bowled Program, AMAs and the Bowled Beta Testers Program, which resulted in organic growth. They also run the #BowledTwitterSpace, which is the longest-running cricket-centric Twitter space globally, to reach the core fan base. They host Airdrops, community events and tournaments with their community and partner communities to attract new users and reward their existing user base. Bowled has a strong content marketing strategy on social media and newsletters to create engaging, entertaining and value-based content. Their newsletter has more than 48K readers, They have a robust network of influencers, KOLs and affiliates to promote their products and grow their user base. Bowled also leverages mainstream and crypto-native media outlets and publications to disseminate press releases, formal announcements, thought leadership content/articles, etc., using a comprehensive PR strategy to get the word out and increase visibility at the most relevant avenues. They’ve cemented their ASO and SEO for organic visibility. They also have in-house capability as well as partnerships to run ads on various networks to acquire users at scale.

The system currently works in a microservices ecosystem. The following services are used

Platform: Java and Spring Boot serve as the foundation for building robust and scalable microservices. Spring Boot provides a framework that simplifies the development of Java-based applications. Game Backends: Multiple technologies are used for game backends, including Java, Spring Boot, Node.js, and Python. Each technology may be chosen based on the specific requirements of the game backend services, such as performance, scalability, or ease of development. WebApp: The frontend of the system is built using React, a popular JavaScript library for building user interfaces. React enables the creation of interactive and responsive web applications. Mobile Apps: Android and iOS mobile apps are developed to provide a seamless user experience on mobile devices. These apps may be built using native development tools or frameworks like React Native, which allows for cross-platform development using JavaScript. Communication System: Apache Pulsar is used as the communication system for the microservices ecosystem. Pulsar provides a scalable and durable messaging platform that supports pub-sub messaging patterns, enabling efficient communication between microservices. Blockchain: Binance Chain currently powers the unified economy with its BEP20 standard being used to mint the BWLD token. The bowled wallet, powered by Binance, is another important aspect of the platform. We’ll integrate our platforms with the Ronin ecosystem in the near future and use their blockchain, wallet and marketplace.

Bowled.io’s team consists of serial entrepreneurs, gamers, game builders, marketers, professional athletes, content creators, tech geeks and web3 natives who’ve worked with the biggest names and companies in the sports and gaming industry.

Akshay Khandelwal - Co-Founder, Product ​https://www.linkedin.com/in/akshaykhandelwal​ Built a billion-dollar sports business in Asia backed by Sequoia capital. Ex-McKinsey consultant and INSEAD alumnus.

Rahul Singh - Co-Founder, Marketing ​https://www.linkedin.com/in/rahul-singh-626167b Built India's second biggest sports league from 0 to 300M eyeballs at Disney Hotstar. Professional cricketer and IIT/IIM alumnus.

Harkirat Singh Lamba - Tech https://www.linkedin.com/in/harkirat-singh-lamba-591520b1/ Built MGM’s online casino, reaching $30M monthly revenue.

Varun Misar - Corporate, Partnerships https://www.linkedin.com/in/varunmisar/ Ex-investment banker, serial entrepreneur and blockchain expert.

Shubham Goyal - Tokenomics https://www.linkedin.com/in/iamshg/ CFA & IIM Lucknow Alumnus 4 years experience in FX & Rates Derivatives pricing at OTC desk.

Mulkit Pratap - Design https://www.linkedin.com/in/mulkit-pareek-pratap-467134157/ Lead designer with brands like Marvel, Disney, Cartoon Network, etc.

Krunal Mehta - Marketing & Community https://www.linkedin.com/in/krunalmehta/ Growth hacker, marketing whiz and GenZ expert.

Bowled is the world’s fastest-growing sports-tech company built at the intersection of sports, gaming and blockchain technology. Based in Singapore, Bowled provides comprehensive solutions for IP holders to unlock new forms of interactions with their passionate fanbase and empowers individuals to fuel their passion and reap social and financial rewards. They design, develop and operate cutting-edge innovative platforms that connect fans to their favourite sport.

Their vision is to innovatively connect fans to their favourite sport and help IP holders by building cutting-edge fan engagement platforms for them. They have already launched their first venture, Bowled.io, a refreshing cricket-based gameFi platform, and they look forward to launching products and solutions for other sports such as MMA (IP already acquiring), soccer (partnership conversations live) F1, basketball, tennis, etc.

By partnering with global IP holders, Bowled aims to create multiple platforms by launching unique gamified fan engagement solutions and unparalleled experiences, even in the offline markets around the world. They are also in conversation with one of the world's largest theme park operators and a leading tourism board of the world.

By creating a state-of-the-art tech stack and infrastructure that combines several JS microservices, utility sockets, node bridges, and zkEVMs, Bowled also offers sophisticated ‘platform-as-a-service’ solutions to partner studios globally.

Seed Price: $0.025 Seed Date: 1/2/2022 Seed Raise: $375K Seed Valuation: $12.5M

Private 1 Price: $0.035 Private Date: 1/4/2022 Private Raise: $1.5M Private Valuation: $17.5M

Private 2 Price: $0.045 Private Date: Ongoing Private Raise: Private Valuation: $22.5M

Public Price: $0.07 Public Date: 21st March 2024 Public Raise: $700K Public Valuation: $35M

Listing Price: $0.07 TGE Initial Market Cap: $2.275M TGE Fully Diluted Market Cap AKA Valuation: $35M