News of this development has proven especially bullish for SHIBA INU. On Wednesday, the memecoin had surged by 13% in the space of 24 hours — gaining 60% in a seven-day timeframe.
McDonald's has filed a flurry of trademark applications that suggest it is planning to build in the metaverse.
Papers submitted to the U.S. Patents and Trademark Office indicate the fast food chain is interested in "operating a virtual restaurant featuring actual and virtual goods" — not to mention one that offers home delivery.
Inevitably, non-fungible tokens are also thrown into the mix, with a trademark application for "virtual food and beverage products" — with downloadable files containing artwork, text, audio and video.
McDonald's has yet to make a formal announcement — and of course, trademark applications aren't always acted upon.
"Walmart is continuously exploring how emerging technologies may shape future shopping experiences. We don't have anything further to share today, but it's worth noting we routinely file trademark applications as part of the innovation process."
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SHIBA INU Enters Metaverse, Too
In other news, SHIBA INU has also announced that it plans to launch its own metaverse offering this month — vowing to "lead the sector" with its as-yet-unnamed project.
Users will be able to purchase virtual plots of land within the ecosystem, much like in The Sandbox and Decentraland — and preferential access is being offered to those who hold the LEASH token.
The metaverse remains something of an abstract concept and a bit of a high-risk investment. Businesses are collectively pouring billions of dollars into building their own virtual worlds, or establishing a presence in others, yet it remains to be seen which platforms will stand the test of time.
Its arrival has also established new problems — with Meta recently announcing that it would establish a minimum distance of 4ft between avatars following reports of harassment.
Vivek Sharma — a vice president of Horizon, one of Meta's divisions — said the Personal Boundary feature will be activated by default, but users would be able to tweak their settings in the future. He added:
"We believe Personal Boundary is a powerful example of how VR has the potential to help people interact comfortably. It's an important step, and there's still much more work to be done. We'll continue to test and explore new ways to help people feel comfortable in VR."