The Los Angeles Angels’ superstar is the latest in a line of elite athletes including Tom Brady and Steph Curry to become brand ambassadors for the cryptocurrency exchange.
The Los Angeles Angels’ wildly popular pitcher/slugger Shohei Ohtani has announced a long-term sponsorship deal to become a global ambassador for crypto exchange FTX.
He’s going to receive all of his compensation in cryptocurrency as part of the deal. In an announcement, the company explained:
“Ohtani will serve as a spokesperson for FTX to further elevate the FTX brand, increasing awareness of the company's platform and digital assets in general on a global scale.”
In the Ohtani announcement, Bankman-Fried said:
"As a company that is revolutionizing the digital asset ecosystem and greater financial landscape, we are continuously looking for partners that share our commitment to being a leader in their respective space. Shohei has become a transcendent player in baseball in just a short period of time and this, combined with his support of digital assets, made it an easy choice to enter into a partnership with him.”
FTX will also support a number of charitable initiatives Ohtani supports, particularly helping animals, Bankman-Fried said.
A Global Brand
While Ohtani is a huge star in the U.S. — a nickname is “Shotime” — that popularity is dwarfed by the fervor of his support in his native Japan, where he started his career with the Hokkaido Nippon-Ham Fighters of Nippon Professional Baseball's Pacific League.