Luxury car manufacturer Lamborghini gears up for the fast lane in the digital world as it unveiled "Fast ForWorld."
Luxury car manufacturer Lamborghini gears up for the fast lane in the digital world as it unveiled "Fast ForWorld," a revolutionary Web3 gaming platform where iconic cars meet blockchain gaming.
The move was announced on October 2, in an initiative where the Italian supercar maker is joining forces with Web3 gaming powerhouse Animoca Brands.
This is Lamborghini's first move in building interoperable blockchain versions of its cars for gaming worlds. “Fast ForWorld” will be merged with Animoca's subsidiary Motorverse, allowing gamers to buy, sell, and drive digital Lamborghinis across major gaming platforms like Torque Drift 2, REVV Racing, and the Motorverse Hub.
The platform launches on November 7, but the initial release will include a 3D wallet to hold digital assets and provide innovative ways for users to interface with their virtual vehicles.
Yat Siu, co-founder and executive chairman of Animoca Brands, extended praise for the importance of the partnership: "Lamborghini is one of the first brands to adopt the interoperability standard of Motorverse."
He added, "That will make this collaboration a template for interoperable digital cars and an example to raise the bar for digital engagement."
Timing-wise, Lamborghini's foray into Web3 comes amidst a surge in blockchain-based gaming. Recent successes include Telegram-based games like Hamster Kombat, boasting over 300 million users, while Catizen boasted 800,000 paying users just half a year after launch.
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