Design chosen by VEXT community to appear at Extreme E season finale in Chile.
As part of the recently launched VEXT, token holders were given a choice to cast their vote between three unique designs which will feature as the team’s livery at the Antofagasta Minerals Copper X Prix in December (2-3). The winning chrome design will be applied to Veloce Racing’s ODYSSEY 21, and accompanied by a VEXT-inspired purple team kit.
With tangible influence on the direction of assets, token holders are also able to transact across games and interactive sports features, with rewards such as tokens, early access to merchandise, and experience of real-world events.
This activation around Veloce Racing’s Extreme E livery is one of several community voting proposals already introduced via VEXT, and marks an innovative example of Web3 and real-world racing coming together.
The reflective chrome livery will be on display in Chile for the final Extreme E double-header of the season, where Veloce Racing’s bid for the title reaches an exciting conclusion. The team currently sits third in the Extreme E championship standings, with drivers Kevin Hansen and Molly Taylor just 21 points off the top of the standings with plenty of points up for grabs in Rounds 9 and 10.
Rupert Svendsen-Cook, Co-Founder and Chief Executive Officer at Veloce, said: “It has been amazing to see the progress of VEXT so far, and the engagement we had with this governance vote is testament to the work we’re doing to evolve Veloce through Web3.”
“Integrating our community with proposals like this one marks another step towards our ultimate ambition, which is to become a fully decentralised global sporting group.”
“VEXT token holders have chosen a unique chrome livery for our Extreme E team in Chile. We can’t wait to see the virtual come to life in a real-world racing team, during a milestone weekend for Veloce and our fans as we also fight for the championship title.”
The Veloce Groups network attracts over 35 million subscribers and nearly one billion monthly views across multiple digital platforms. With a focus on gaming and purpose-driven motorsport, the group is perfectly positioned to drive Web3 adoption.
About Veloce Media Group
Founded in 2018, Veloce is a multi-pillared gaming and sports media group operating across some of the most innovative, fast-growing, and future-focused sectors in the UK. Headquartered in London, the Veloce brand comprises the industry-leading gaming and racing platform, Veloce Esports, and race-winning outfit, Veloce Racing, currently competing in the renowned Extreme E championship.
As the world’s largest digital racing media network, Veloce has so far attracted over 35 million subscribers and nearly one billion monthly views with a focus on esports, gaming, purpose-driven motorsport, and Web3.
Veloce is partnered with a number of high-profile teams from across the globe, running multiple gaming and esports team operations, including Mercedes AMG, Ferrari, and Yas Heat. Well established JV sub-brands, including Lando Norris’ gaming and lifestyle brand Quadrant, make up another key aspect of Veloce’s vast global network.
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