CoinMarketCap and Nansen look at the latest happenings in the metaverse — from ex-Apple exec heading up Disney's metaverse unit, to Mastercard's Pride Plaza launch on Decentraland and Meta.
30 years ago, Neal Stephenson never imagined his idea of a virtual-based world would one day become a reality. With the metaverse becoming such a big deal today, the so-called father of the term is entering the scene to build his own virtual world. Meanwhile, a Microsoft exec is having to leave the company following allegations of sexual harassment and VR porn on the metaverse.
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Metaverse NFTs Tumble Alongside Broader Crypto Market
First, a look at the broader metaverse market.
Apple Vet Mark Bozon Joins Disney, Will Lead the Company’s Metaverse Unit
Bozon, who worked in Apple’s creative and gaming segment for 12 years, will serve as Disney’s VP of next generation storytelling and creative experiences. He is tasked with the responsibility of building a team that will work on “interconnected consumer experiences across immersive new storytelling canvases” while collaborating with colleagues from across Disney’s various businesses.
As far as the metaverse goes, CEO Bob Chapek has voiced his support for the nascent industry several times. In a January interview published by Fortune, Chapek described a future where his company will take “digital storytelling and blend it with physical storytelling, like in a metaverse where it’s a three-dimensional canvas that gets painted.”
Similarly, in a memo to staff in February, the CEO doubled down on his convictions, describing the metaverse as “the next great storytelling frontier and the perfect place to pursue our strategic pillars of storytelling excellence, innovation, and audience focus. Teams across the company are exploring this new canvas, and I have been blown away by what I’ve seen.”
Timberland Teams Up With Epic Games on Metaverse Initiative
Teaming up with Epic Games' Unreal Engine and CONCEPTKICKS, Timberland is taking its business to the virtual world. The footwear manufacturing company is debuting a one-of-a-kind design innovation experience in Fortnite. The partnership is calling on footwear enthusiasts and experts from across the world to enjoy an immersive playable experience in Fortnite, as well as explore the universe of design and innovation.
“For this project, we were really interested in capturing the design process and showing how the Metaboots came to life.”
There are five key elements of the multi-stakeholder partnership. First is a “Timberland Design Lab and Maker Space” in Fortnite, which will provide a rare glimpse into the company’s innovative design process. The virtual space on Fortnite is a copy of Timberland’s real-world innovation lab and maker space.
There is also a “Meta Design Workshop,” home to four notable Metaboots for players to try on, including a replica of the iconic yellow boot and three original boots inspired by custom outdoor biomes. The workshop is the result of a collaboration between Timberland’s Advanced Concepts & Energy team, CONCEPTKICKS, CONSTRUCT: 10061, and innovators from BeyondCreative.
Other aspects of the collaboration include an immersive gaming experience on a custom Fortnite island, as well as physical prototypes from a recent IRL workshop, accessible in AR through Sketchfab.
“Timberland was built on a foundation of footwear innovation; our partnership with Epic Games’ Unreal Engine allows us to explore new dimensions as we envision the future of bootmaking and boot culture,” said Drieke Leenknegt, chief marketing officer for Timberland. He added:
“We’ve brought the collaboration model into the metaverse by inviting innovators such as Daniel Bailey, Zixiong Wei and Aisha Kujk to co-create Metaboots with our own ACE designers, in Fortnite. At the same time, we’re inviting consumers into the world of design innovation within an amazing Fortnite experience. The possibilities to connect in the metaverse are endless.”
The CONSTRUCT: 10061 Fortnite experience was launched at Timberland’s flagship Orefici11 store during Milan Design Week. Guests had the opportunity of trying out physical prototypes and participating in real-time gameplay.
Meanwhile, the initiative to bring CONSTRUCT: 10061 into Fortnite was spearheaded by Metavision. “For this project, we were really interested in capturing the design process and showing how the Metaboots came to life,” said Luke Price, co-founder and creative director of Metavision. “It has been a great pleasure to collaborate with creators from different disciplines at BeyondCreative and CONSTRUCT, learn about each other’s styles and influences, and create some amazing things. Metavision is focused on finding new ways to engage with audiences and tell stories in the metaverse and it’s been fantastic to work with Timberland and partners who share this ethos.”
Mastercard Launches ‘Pride Plaza’ in the Metaverse
Payments giant Mastercard has launched a metaverse campaign in support of the LGTBQ community.
"We want to engage with people in different ways and give them experiences in these new spaces, from a diversity and inclusion point of view," said Raja Rajamannar, chief marketing and communications officer at Mastercard and its president of health care.
In May, Decentraland opened a digital space for the LGTBQ community on its platform. The Metaverse Pride event will be hosted there, featuring curated content, a host of digital experiences, and other entertainment. Fashion brand Original Penguin, Singer Thalia, and HUG will all be part of a parade that started on June 11 and will be live until the end of the month.
The First Man To Use the Word ‘Metaverse’ in 1992 Is Launching His Own Virtual World
In 1992, Neal Stephenson wrote a sci-fi novel titled Snow Crash, which made him the first person to coin the term “metaverse.” An excerpt from the book reads:
"On the back is gibberish explaining how he may be reached: a telephone number. A universal voice phone locator code. A P.O. box. His address on half a dozen electronic communication nets. And an address in the metaverse."
The renowned futurist, in his novel, described a virtual world that can be accessed via a worldwide fiber-optic network and VR headsets, with other concepts like virtual real estate, centralized control, and constant advertisements.
30 years later, the metaverse is now a reality and the so-called “father of the metaverse” is set to enter the space. Stephenson is teaming up with "cryptocurrency pioneer" Peter Vessenes to bring their very own metaverse-based project to life.
While Stephenson will serve as the project's chairman, Vessenes will function as the CEO. Stephenson will focus on “helping get artists and other value creators paid properly for their work, helping the environment [...] and seeing a truly open Metaverse get built,” said co-founder Vessenes. Describing his partner’s role further, he said:
“Neal brings his vision, wisdom, experience, and some core goals: helping get artists and other value creators paid properly for their work, helping the environment [...] and seeing a truly Open Metaverse get built instead of seeing the Metaverse vision co-opted by monopolies.”
Although full details about the project are yet to be revealed, Ethereum co-founder Joseph Lubin has been named as one of the early investors in the project.
In general, Stephenson never envisaged that his fictional imagination would one day become a reality. He shared some musings about the metaverse on Twitter on Thursday, predicting that the innovation will be for screens and not VR headsets.
“Thanks to games, billions of people are now comfortable navigating 3D environments on flat 2D screens. The UIs that they’ve mastered (e.g. WASD + mouse) are not what most science fiction writers would have predicted. But that’s how path dependency in tech works [...] We fluently navigate and interact with extremely rich 3D environments using keyboards that were designed for mechanical typewriters. It's steampunk made real. A Metaverse that left behind those users and the devs who built those experiences would be getting off on the wrong foot.”
Microsoft Exec Resigns Amid Allegations of ‘Erotic Pillow Fight’ Porn in the Metaverse
“Over the last several months, Alex Kipman and I have been talking about the team’s path going forward. We have mutually decided that this is the right time for him to leave the company to pursue other opportunities,” wrote Scott Guthrie, head of the Cloud & AI Group at Microsoft.
The news definitely comes as a surprise to many in the AR industry, given Kipman’s role in Microsoft’s immersive computing efforts since the launch of the HoloLens AR headset in 2015. But while it may appear like the exec is leaving to pursue something else, there are rumors that Kipman is taking a bow following allegations of inappropriate behavior in the metaverse.
Some employees claimed that Kipman watched a VR video of women in skimpy clothing having a pillow fight and 'frolicking' on a bed in front of them.
Meanwhile, Microsoft has made some organizational changes to its metaverse unit. In particular, the Mixed Reality Hardware (IVAS and HoloLens) teams will join the Windows + Devices organization and the Mixed Reality Presence and Collaboration teams will join the Teams organization.