The New York Times reported on Sunday that Microsoft Corp.’s Bing is set to replace Alphabet Inc.’s Google…
By establishing itself as one of the tech pivots fanning the flames of Ai by adding OpenAI’s technology to provide ChatGPT-like responses to user queries, Bing has emerged to be a stronger competitor to Google’s search dominance.
As reported by IDC data, Samsung shipped 261 million smartphones in 2022 and has a long-standing collaboration with Microsoft and Google. The Suwon-based company’s devices come pre-installed with a stack of apps and services from Microsoft and Google, including OneDrive and Google Maps.
The deliberation to replace Google Search with Bing is still in the works, and Samsung is far from reaching a final resolution to its plan to sustain its partnership with Google, making it its default provider, the report states. It adds that Google is working on several projects to update and renew its search services to avoid losing ground.
The Mountain View, California-based search provider has a dominant market share in mobile devices in the US and much of the rest of the world, thanks to its deals with Samsung and Apple Inc., which the Times reports are valued at approximately $20 billion in yearly sales.
Large language models, such as the one underlying ChatGPT and Microsoft’s Bing’s chatbot capability, are not new to Google. Google’s chief business officer stated on the company’s fourth-quarter results call in February that the company has been employing LLMs to predict the intent of users’ inquiries. Google is also releasing Bard, its chatbot search assistant, albeit incredibly slowly.
Microsoft Bing’s integration of ChatGPT
The unnerving interaction with Microsoft OpenAI’s ChatGPT has attracted varying commentaries from experts. Launched some months ago, the AI platform has thrilled users with its human-like and intelligent responses.
It is powered by a large language model, or LLM, which is programmed to understand human language and generate responses based on large data corpora. ChatGPT’s LLM is called GPT-3.5. It is an upgrade of OpenAI’s GPT-3 language model. With a whopping 175 billion parameters, GPT-3 is one of the largest and most powerful language-processing AI models to date.