$PLANET is the native token of a platform using the blockchain to address the world’s most pressing sustainability challenges. The 'Join Our Planet' movement is driven by an unwavering commitment to the world's most pressing challenges, outlined by the 17 Sustainable Development Goals (SDGs) set forth by the United Nations.

$PLANET harnesses the inclusivity of web2 and web3 to bring global communities together for environmental causes. The token uses the power of celebrity and fandom to mobilize planet-wide action — with the world’s biggest celebrities championing causes dear to them.

Our communities are essential to achieving scalable results that change our future. From social startups to the United Nations, we strike partnerships that spark positive change to build a future we can all be proud of.