Do Kwon and Daniel Shin founded Terra (LUNA) in April 2019. In September 2020, they launched TerraUSD on Bittrex Global. Since that date, TerraUSD has outstripped many stablecoin competitors in the market, such as GUSD (Gemini) and PAX (Paxos). Terra is TerraUSD's own blockchain, the creation of Terraform Labs (a subsidiary of Terra Alliance).

Do Kwon is the CEO of Terraform Labs. He is a former software engineer at Microsoft and Apple. He also served as CEO of Anyfi, a startup providing decentralized solutions for wireless mesh networks. Kwon is included in the Forbes 30 Under 30 list of the world's most successful entrepreneurs.

Co-founder Daniel Shin is a talented economist and entrepreneur. Before Terra Alliance, he co-founded Fast Track Asia, a startup incubator, and managed to co-found and lead TMON (Ticket Monster), a South Korean e-commerce platform.

• Enhanced Scalability - TerraUSD is an algorithmic stablecoin with a value equal to the face value of minted stablecoins. To issue 1 TerraUSD, you need to burn 1 LUNA reserve asset. It turns out that TerraUSD's monetary policy scales nearly without limits, thereby helping DeFi projects reach their full potential.
• Easy Exchange - The stablecoins in the Terra ecosystem share the total liquidity, meaning you can exchange TerraUSD for TerraKRW (their stablecoin pegged to the Korean Won) with minimal fees.
• Passive Income Potential - Additionally, users can gain passive income using TerraUSD with the Anchor protocol's stable interest rates. Anchor is a lending protocol that promises a 20% return on UST savings. Additional and steady income appears through rewards in PoS chains, which maintain their stability due to commissions and inflation. This nuance will make it possible to form a reliable interest rate.
• Interoperability - With the Dropship bridge protocol, TerraUSD allows blockchain ecosystems to be connected. Dropship integrates TerraUSD into numerous DeFi and DEX platforms, and most importantly, moves assets between chains. LUNA supply and demand determine the value of TerraUSD. Thus, a stable UST cost is guaranteed as the Dropship protocol helps maintain scalability.

To summarize, TerraUSD (UST) is the first decentralized stablecoin that provides interest earnings, incredible scalability, and easier interchain movement.

On May 9, 2022, UST depegged and plunged from $1 to a low of $0.68. At the time of writing, it is unclear whether UST will recover its peg.

After UST started trading slightly below its dollar peg, the Curve pool containing UST got progressively emptied — people were cashing out their UST for other stablecoins. At the same time, short selling of LUNA drove the price of LUNA, the collateral for UST, down. This downwards price pressure forced Terra to mint even more LUNA in an attempt to stop

the downwards spiral of UST. This diluted the price of LUNA but did nothing to restore the peg. Even a $1.5 billion sale of BTC out of Terra's treasury did not succeed in restoring faith in UST. Akin to a bank run, UST holders would rather take pennies on their UST than redeem it for LUNA.

You can read the full breakdown of the UST depeg here.

TerraUSD (UST) is a stablecoin built on the Terra blockchain. The UST token has no technical support. Instead, the creation of the UST is facilitated by burning LUNA tokens.

The UST value fluctuates because it’s driven by supply and demand for the asset and the US dollar value. When the value of the UST exceeds a dollar, LUNA holders can sell tokens for UST. As a bonus, due to the increase in the UST supply, the prices for LUNA are also growing. When supplies are reduced for profit, UST tokens can be sold for Terra (LUNA). This action returns the UST price to the target level. Consequently, a certain amount of LUNA is burned, which creates scarcity and increases their value.

As of June 2021, the maximum supply is about 1.93B UST, and its qualities of scalability and functionality make TerraUSD (UST) one of the most notable stablecoins in the cryptocurrency market.

TerraUSD (UST) is pegged to the price of a dollar and is secured by Terra (LUNA). LUNA is an asset reserve that ensures the stability and security of the UST through the seigniorage process (income received from an emission of money).

Miners also play a significant role in Terra's security. Miners participate in a proof-of-stake (PoS) consensus, providing stability by absorbing short-term demand volatility for Terra. After all, stable demand for mining is one of the main requirements for security and stability. Therefore, the TerraUSD protocol strives to provide stable rewards in all economic conditions. This way, TerraUSD can provide compensation to those who protect and build the network.

To buy TerraUSD (UST), you need to have Bitcoin or Ether to swap for UST on the exchanges where the token is listed. These exchanges include KuCoin, Uniswap (V2), Bittrex, Bitfinex, Gate.io, PancakeSwap (V2), Sushiswap, Terraswap, 1inch Exchange, MEXC, OpenOcean, DODO BSC.

Learn more about how to buy Bitcoin and other cryptocurrencies on our education platform — CoinMarketCap Alexandria.

After the UST depeg, Do Kwon proposed a revival plan that would split the Terra blockchain into a new chain called Terra (also sometimes called Terra 2.0). The old Terra chain would continue to exist as Terra Classic. This revival plan passed a community vote, and most of the DeFi DApps subsequently migrated to the new Terra 2.0 chain.

UST is now called TerraClassicUSD (USTC) and only trades on the old Terra Classic blockchain. According to Do Kwon, there will be no migration of USTC to Terra 2.0 and also no updated version of the algorithmic stablecoin. Thus, TerraClassicUSD is de facto a defunct stablecoin and is not expected to regain its dollar peg in the future.

Anchor Protocol is a decentralized savings protocol offering low-volatile yields on TerraUSD deposits. The Anchor yield (around 19.5%) is derived from staking rewards from major proof-of-stake blockchains and from interest paid by borrowers, and the community believes it could be the reference interest rate in crypto.

Total deposits on Anchor grew from $2.5B in early December 2021, to over $6.5B currently. Over $10B worth of UST, including collateral, is locked up in the protocol currently, as crypto users pile on to capitalize on the attractive yields during the market downturn. As a result, concerns over the protocol burning through its yield reserve (at around $2M a day) to maintain the high benchmark returns grew. On Feb. 18, 2022, the founder of Terra, Do Kwon announced an Anchor yield reserve top-up of $450M. The yield reserve now sits at over $500M.

Read about Terra (LUNA).

Read about Tether (USDT) and Dai (DAI) - other popular stablecoins (stable-value cryptocurrency) that mirror the price of the U.S. dollar.

What is a stablecoin? Check an in-depth guide on CMC Alexandria.

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