holoride takes everyday journeys and transforms them into hyper-immersive experiences by combining car data, extended reality, and blockchain technology in the most intelligent way. The RIDE token will power holoride’s partner network, enabling its participants to capture the value created.

holoride is leading a revolution that will change the mobility and media industries and their value chains forever. It is adding the contextual physical reality of the passenger to the equation and enabling the creation of an entirely new category of mass-market entertainment and media. The foundations of this revolution lie in holoride’s platform for in-vehicle experiences, which connects real-time vehicle data to immersive media content and creates an ecosystem within which all contributors are fairly rewarded.

**Individualization & Ownership**
A standard practice in the gaming industry is in-game purchases – personal upgrades or individualization offerings in the form of digital items. As players get more involved, these purchases generate additional revenue. In addition, unique in-game currencies are often created for these purchases to add value through enhanced functionalities, enable a universally and globally accepted in-game payment standard, or enable special discounts if players pre-purchase a specific credit – just to name a few. holoride will emphasize similar mechanics in its experience ecosystem – by creating its own social currency.

**Driving Change**
holoride plans to establish a **“Ride-to-Play-to-Earn”-cycle** that incentivizes users’ engagement with holoride experiences. To foster the transition to sustainable transportation, a ride in an electric car or the use of ride-sharing services can earn users extra benefits. The holoride content and data economy is designed to create a sustainable environment that incentivizes the creation and consumption of in-car content, while also allowing the resulting metadata to be monetized. Participants include passengers, content creators and media companies, car manufacturers and mobility companies, extended reality (XR) platforms, and brands. 

**The Token**
RIDE will supercharge holoride’s in-experience economy by creating sustainable engagement value for passengers. Furthermore, the RIDE token will power holoride’s partner network, enabling its participants to capture the value created. The RIDE token will be essential for building a vibrant and sustainable economy for the holoride ecosystem, connecting car manufacturers, content creators, brands, and passengers and enabling them to capture value along the way.

**Use Cases**
RIDE token use cases will be constantly expanded over the coming years. Some of its initial functionalities are 

* ecosystem governance
* community benefits
* create, sell & buy in-experience items
* partner royalties
* grant program 

**Traveling the Metaverse**
holoride embarks on this exciting phase of its journey, it does so with the intention of not just disrupting and reimagining an existing category of in-car
entertainment but creating an entirely new one.

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