Ripple is reportedly struggling to find use cases for XRP and is looking to shift its strategy.
The company now aims to be “the Amazon of payments,” CEO Brad Garlinghouse told The Financial Times in a report published on Thursday. “Amazon started as a bookseller and just sold books. We happen to have started with payments. Two years from now, you’re going to find that Ripple is to payments as Amazon was to books.”
Effectively, Ripple wants to provide a blockchain platform for broader use cases similar to Amazon’s e-commerce platform that is available for a wide range of e-commerce, per the FT report.
Ripple was initially set up to develop a blockchain-based cross-border payment platform, but the platform has reportedly seen less adoption with banks and other financial institutions than …