## Background
Prior to NFTify, NFT creators had to resort to relying on third-party NFT marketplaces to sell their NFTs, and while this approach has had its perks, it was still lacking in several aspects – namely an opportunity for NFT creators to establish their own brand, and true ownership of NFT collections. In the NFT world where authenticity and originality matter more than most, we felt that there needed to be a better platform at providing NFT creators with what they need to express themselves – and that’s why NFTify was born. Founded in July 2021, NFTify was created to empower NFT creators with all the tools they need to create their own NFT storefront, as well as to make the NFT creation process easier for everyone.

## Our Mission
With the launch of NFTify, we hope to lower the entry bar in the NFT space. With an easily-made NFT store to call their own, more people can believe in, build, and profit from what NFTs can bring, which essentially makes NFTs more accessible for the average person. Our end-goal is to make mass NFT adoption a reality for the average person, and more people would be able to trade & buy an NFT just like how they would an item sold on a regular eCommerce website. And in order for that to happen, we provide creator swith all these perks at hand: 

### Zero Coding

Understanding that coding is a drag for most people, we made sure that there’s no coding involved during every step of the way for onboarding store owners. NFTify store owners can register, choose their preferred domain, customize and set up their stores with advanced marketing tools (such as Google Analytics and Facebook Pixel), and publish it in a matter of minutes – all without having to touch a single line of code. 

### Low cost 

NFTify offers an easy way to quickly launch an NFT store without the fuss over development costs that can be incurred with platforms. Businesses don't have to pay for development, but can still enjoy the full services of an NFT platform with their own branding at a much lower cost. And at the core of it, the store creation process is completely free for everyone, and only more advanced features such as marketing analytics tools can be unlocked with more premium subscription plans.

### Reselling

At the base level, an registered NFTify store is simply just that–an NFT store. But with the Reselling feature which can be unlocked with more premium subscription plans, buyers in NFTify stores can resell their NFTs to other buyers, which in turn makes NFTify stores functioning like that of an NFT marketplace where buyers and sellers can come together to freely buy, trade, and transfer NFTs. 

### Marketing tools 

At NFTify, we recognize that NFTs are the future of eCommerce, and that’s why we’re enabling every tool at hand to make the buying experience better for online NFT buyers. Marketing tools are an integral part of it, as with marketing tools store owners can track, analyze, and use data to devise better marketing plans. NFTify currently comes with built-in Google Analytics and Facebook Pixel integrations, and we plan to implement more advanced marketing tools in the near future.


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