Glow Labs, a white label software on the blockchain that lets creators and brands reward their most loyal customers, announced it has raised $4.1 million in seed funding.

The round was led by Harlem Capital, co-founders Annie Reardon and Renee Russo told The Block. Kirsten Green of Forerunner Ventures, Anu Duggal of Female Founders Fund, Drew Austin of Red Beard Ventures, and Heather Harnett of Human Ventures also participated.  

Co-CEOs Reardon and Russo founded Glow Labs in November 2021. They were former engineers and colleagues at JPMorgan, working on Chase’s web and mobile products, and became friends over their shared interest in web3.

Glow Labs was inspired by an experiment by Russo in August, when she launched an NFT project and discovered a gap in the way she could connect with …