Gemini to partner with financial advisor Betterment, act as custodian for crypto clients

Gemini to partner with financial advisor Betterment, act as custodian for crypto clients

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Gemini to partner with financial advisor Betterment, act as custodian for crypto clients

The Block2 months ago
GeminiGemini
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Published on September 27, 2022 13:00 GMT+00:00edited on September 27, 2022 18:31 GMT+00:00

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Gemini, the cryptocurrency platform founded by the Winklevoss twins, is partnering with financial advisory firm Betterment.

Through the partnership Gemini will act as the crypto custodian for Betterment, enabling the financial advisory firm to open up crypto access to its customer base, which is a little over 730,000 users. Betterment customers will have access to crypto portfolios from October. 

Marshall Beard, Gemini's chief strategy officer, said that the firm is continuing to expand its institutional partnerships, to provide "responsible access to crypto." Beard noted that the firm is providing crypto infrastructure to a growing number of asset managers and financial institutions, around the globe.

Gemini also partnered with Plaid, the data connectivity company, in July. Through this …