The Cardano Foundation has unveiled a new-look website as part of its brand repositioning.
This forms part of a company-wide initiative, called Project Renovare, to rebrand Cardano as it moves into the smart contract phase of development.
In a blog post, PR and Communications team member Elliot Hill said the move was more than just updating the look. Rather, it’s also part of a strategy to grow the community and drive the adoption of Cardano.
“… it is vital that both Cardano and the Cardano Foundation brand become synonymous with innovation, tenacity, and progress.”
In conjunction with design experts McCann Dublin, the idea was to create a more intuitive and user-friendly platform for all things Cardano.
At the same time, the remit was to reposition the brand to …